The home improvement sector continues to be a bright spot in the U.S. economy. According to Fixr’s recent report, Home Remodeling Statistics & Trends 2025, the market is projected to grow again this year offering insights into homeowner priorities and spending habits that could shape the broader landscape of the industry.
The state of the home improvement market
Fixr’s data shows that the home improvement market reached about $574.3 billion in 2024 and is expected to grow by 3.4% in 2025, reaching an estimated $593.8 billion. This steady growth shows that many homeowners continue to invest in their properties despite changing economic conditions.
Other highlights from the report include:
- Spending patterns: Median household remodeling spend was about $24,000 in 2023 but is expected to dip to $15,000 in 2025 as many shift toward more budget-conscious projects.
- Popular projects: Roofing, kitchen remodels, bathroom upgrades and HVAC replacements remain top investments.
- High ROI improvements: Exterior projects continue to offer strong returns, with garage door replacement delivering roughly a 193.9% ROI, followed by entry doors and stone veneer.
- Design trends: Demand is growing for indoor-outdoor living spaces, spa-inspired bathrooms, natural finishes and smarter storage solutions.
What this means for the industry and the role of financing
Homeowners continue to prioritize upgrades that enhance comfort, style, and long-term value, even as overall project sizes adjust. High-ROI improvements and design-focused upgrades remain key drivers of remodeling activity, especially exterior updates that boost curb appeal. For dealers, these trends offer valuable insight into where demand is strongest and how it is evolving.
As spending patterns shift, flexible financing remains an important part of many home improvement projects. Homeowners often look for ways to manage upfront costs while still investing in quality materials and design features. Aqua+ is here to help you offer the simpler, faster, better financing tools your dealership will need.
Aqua+ is here to support your success
With demand for home improvement projects continuing to grow, now is the perfect time to make financing part of the conversation and help more customers move forward with their projects. Aqua+ makes it simpler, faster, and better for you and your customers.
Learn more about Aqua+ here: https://www.aquafinance.com/aquaplus/
Have questions? We’re here to help. Contact us at 877-717-9494 or [email protected] to get started.
Aqua Finance, Inc. is an Equal Housing Lender.
