Skip to main content
Welcome previous State Farm customers! As of April 14, 2025, Aqua Finance, Inc. will be servicing your account. Click here to learn more
Aqua primary logo and home button.
  • Customer Portal
  • Dealer Portal
    • ES
  •  About
  • Dealers
  • Customers
  • News & Insights
  • Contact
  • FAQs
  • Careers
    • Diversity & Inclusion
  • Customer Portal
  • Dealer Portal
  • ES

News & Insights

We bring you news and insights on the latest industry trends and information to help you grow your business, benefit from new opportunities, and build strong connections with your clients.

May 28, 2025

Rollick and Aqua Finance Announce Collaboration to Enhance Digital Retailing in Outdoor Recreation Industry

Austin, TX and Wausau, WI – May 28, 2025 – Rollick, the leading provider of digital retail solutions for the outdoor recreation industry, and Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, today announced a collaboration designed to streamline the buying experience for RV, powersports and boat

Read more
A Father and Grandfather swing a young boy playfully while standing in a lake.
May 8, 2025

Get your customers adventure-ready with Aqua+

Kick off the summer season strong From Memorial Day through Labor Day, consumers are in “yes” mode – actively seeking purchases that elevate their summer lifestyle. However, large upfront costs can be a significant barrier preventing them from getting what they need for their seasonal adventures. That’s where offering financing

Read more
A couple sits together at a kitchen counter planning tax season home improvements.
April 15, 2025

Boost Sales This Tax Season with Simpler, Faster, and Better Financing

The Opportunity: Tax Refunds Fueling Home Improvements Each year, many homeowners receive tax refunds that can be used to improve their homes. However, these refunds don’t always cover the full cost of major upgrades. Projects like windows, doors, siding, roofing, remodels, patios, landscaping, or garages often exceed the amount a

Read more
April 4, 2025

Spring Adventures Await: Boost Your Recreational Sales with Aqua+

As the days get longer and temperatures rise, customers are eager to head outdoors—and many are looking to invest in recreational products like boats, RVs, ATVs, and more. But large purchases can come with hesitation. That’s where offering financing helps—making it easier for customers to say yes while driving more

Read more
March 21, 2025

March is National Credit Education Month – Here’s Why It Matters for Your Business

Credit plays a big role in helping customers say “yes” to their dreams—whether it’s purchasing a recreational boat/vehicle, installing a new water treatment system, or the ultimate backyard upgrade. That’s why March, National Credit Education Month, is a great time to refresh your understanding of credit and how it can

Read more
March 12, 2025

Spring Renovations Are Heating Up: How to Offer Financing to Close More Deals

As spring quickly approaches and temperatures rise, so does demand for home improvement projects. After months of cold weather, homeowners are ready to upgrade—whether it’s a modern kitchen, a spa-like bathroom, a new deck, or essential roof repairs. But budget concerns can cause hesitation. That’s where financing through Aqua can

Read more
January 23, 2025

2025 trends expected to increase demand for customer financing

With the Fed reporting that the demand for customer credit continues to grow, dealers who can offer customer financing in 2025 will have an edge.

Read more
December 11, 2024

Why all financing isn’t the same

With today’s rising prices, offering your customers financing can make the difference between closing a sale or not. But not all financing is the same. With Aqua+, we go the extra mile to provide the best-in-class full-spectrum financing solutions that can help you reach more customers. Here’s how Aqua+ can

Read more
December 2, 2024

What marine dealers are saying about Aqua+

We asked marine dealers what mattered most in reaching more customers and elevating their business. They asked for a simpler application experience and faster credit decisions. We responded by delivering Aqua+. Benefits of Aqua+

Read more
A Father and Grandfather swing a young boy playfully while standing in a lake.
May, 2025

Get your customers adventure-ready with Aqua+

Kick off the summer season strong From Memorial Day through Labor Day, consumers are in “yes” mode – actively seeking purchases that elevate their summer lifestyle. However, large upfront costs can be a significant barrier preventing them from getting what they need for their seasonal adventures. That’s where offering financing

Read more
A couple sits together at a kitchen counter planning tax season home improvements.
Apr, 2025

Boost Sales This Tax Season with Simpler, Faster, and Better Financing

The Opportunity: Tax Refunds Fueling Home Improvements Each year, many homeowners receive tax refunds that can be used to improve their homes. However, these refunds don’t always cover the full cost of major upgrades. Projects like windows, doors, siding, roofing, remodels, patios, landscaping, or garages often exceed the amount a

Read more
Mar, 2025

March is National Credit Education Month – Here’s Why It Matters for Your Business

Credit plays a big role in helping customers say “yes” to their dreams—whether it’s purchasing a recreational boat/vehicle, installing a new water treatment system, or the ultimate backyard upgrade. That’s why March, National Credit Education Month, is a great time to refresh your understanding of credit and how it can

Read more
Mar, 2025

Spring Renovations Are Heating Up: How to Offer Financing to Close More Deals

As spring quickly approaches and temperatures rise, so does demand for home improvement projects. After months of cold weather, homeowners are ready to upgrade—whether it’s a modern kitchen, a spa-like bathroom, a new deck, or essential roof repairs. But budget concerns can cause hesitation. That’s where financing through Aqua can

Read more
Jan, 2025

2025 trends expected to increase demand for customer financing

With the Fed reporting that the demand for customer credit continues to grow, dealers who can offer customer financing in 2025 will have an edge.

Read more
Dec, 2024

Why all financing isn’t the same

With today’s rising prices, offering your customers financing can make the difference between closing a sale or not. But not all financing is the same. With Aqua+, we go the extra mile to provide the best-in-class full-spectrum financing solutions that can help you reach more customers. Here’s how Aqua+ can

Read more
May, 2025

Rollick and Aqua Finance Announce Collaboration to Enhance Digital Retailing in Outdoor Recreation Industry

Austin, TX and Wausau, WI – May 28, 2025 – Rollick, the leading provider of digital retail solutions for the outdoor recreation industry, and Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, today announced a collaboration designed to streamline the buying experience for RV, powersports and boat

Read more
A Father and Grandfather swing a young boy playfully while standing in a lake.
May, 2025

Get your customers adventure-ready with Aqua+

Kick off the summer season strong From Memorial Day through Labor Day, consumers are in “yes” mode – actively seeking purchases that elevate their summer lifestyle. However, large upfront costs can be a significant barrier preventing them from getting what they need for their seasonal adventures. That’s where offering financing

Read more
Apr, 2025

Spring Adventures Await: Boost Your Recreational Sales with Aqua+

As the days get longer and temperatures rise, customers are eager to head outdoors—and many are looking to invest in recreational products like boats, RVs, ATVs, and more. But large purchases can come with hesitation. That’s where offering financing helps—making it easier for customers to say yes while driving more

Read more
Dec, 2024

Why all financing isn’t the same

With today’s rising prices, offering your customers financing can make the difference between closing a sale or not. But not all financing is the same. With Aqua+, we go the extra mile to provide the best-in-class full-spectrum financing solutions that can help you reach more customers. Here’s how Aqua+ can

Read more
Dec, 2024

What marine dealers are saying about Aqua+

We asked marine dealers what mattered most in reaching more customers and elevating their business. They asked for a simpler application experience and faster credit decisions. We responded by delivering Aqua+. Benefits of Aqua+

Read more
Sep, 2024

Dealer financing 101: How to become an Aqua dealer

For over 35 years, Aqua has provided financing solutions through a national network of 5,000 dealers, contractors, and retailers. This year, we introduced Aqua+, our new brand that showcases our elevated dealer experience with a simpler application, instant credit decisions, and faster financing. Here’s how it works:

Read more
Sep, 2024

Dealer financing 101: How to become an Aqua dealer

For over 35 years, Aqua has provided financing solutions through a national network of 5,000 dealers, contractors, and retailers. This year, we introduced Aqua+, our new brand that showcases our elevated dealer experience with a simpler application, instant credit decisions, and faster financing. Here’s how it works:

Read more
Aug, 2024

How a water treatment system can increase a home’s value

August is Water Quality Month, a reminder of why a reliable water treatment system is a great investment for homeowners. It not only provides access to clean, safe water, it can also positively impact property value.

Read more
Apr, 2024

Approved financing can be based on more than credit score

There are four factors beyond credit score that may help customers get their financing approved.

Read more
Mar, 2024

What to look for when the Fed speaks

The Federal Reserve (the Fed) regularly announces interest rate changes and other measures to manage economic conditions. Here are three areas to look for when the Fed speaks – and how to be proactive with customers.

Read more
Feb, 2024

Top 5 water treatment industry trends for 2024

Understanding the key factors expected to drive growth in the water treatment industry in 2024 can help dealers grow their business.

Read more
Feb, 2023

How educating customers can also boost business

A safe, reliable water treatment system is an important investment. So, it’s essential to educate customers so they can make the right decision for their needs. But taking the time to properly explain your recommendation does more than that. “It can help build trust in your brand,” says Ron Pertl,

Read more
  • Home
  • About
  • Dealers
  • Customers
  • Contact
  • Careers
  • Privacy Policy
  • Do Not Call Policy
  • FAQs

Aqua Finance, Inc.’s NMLS identifier is #1082164 which may be verified at NMLS Consumer Access.

Aqua Finance, Inc.’s California Debt Collection License is #11319-99

Michigan Aqua Finance, Inc.’s NMLS identifier is #1082164 which may be verified at NMLS Consumer Access.

For residents of New York City, New York:

Aqua Finance, Inc. provides servicing options that allow for verbal communication in Spanish. Aqua Finance, Inc. provides servicing and collection letters in Spanish. A translation of commonly used terms is available on the NYC Department of Consumer and Worker Protection website at nyc.gov/dca.

For Residents of New Mexico:

Click here to access the New Mexico Informational Brochure for Consumers including important information about terms and definitions in credit transactions as required by New Mexico law.

Click here for general information regarding loans and fees for consumers in New Mexico.

NEW MEXICO ONLY: TO REPORT A PROBLEM OR COMPLAINT WITH THIS LENDER, YOU MAY WRITE OR CALL:

Chief Compliance Officer

One Corporate Drive Suite 300

Wausau, WI 54401

1.800.234.3663

[email protected]

New Mexico Only: This lender is licensed and regulated by the New Mexico Regulation and Licensing Department, Financial Institutions Division, P.O. Box 25101, 2550 Cerrillos Road, Santa Fe, New Mexico 87504.

To report any unresolved problems or complaints, contact the Division by telephone number (505) 476-4885 or visit the website: https://www.rld.nm.gov/financial-institutions/

For Vermont loans:

For any Vermont loans not originated by Aqua Finance, Inc.: THIS IS A LOAN SOLICITATION ONLY. AQUA FINANCE, INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.

© 2025 Aqua Finance, Inc. All rights reserved.

To review Aqua’s licenses click here

Make a Payment

Dealer Inquiry Form

"*" indicates required fields

Personal information

Name*

Business information

Business category*
Check all that apply
Sub Category
Business address*
* Indicates mandatory field