News & Insights
We bring you news and insights on the latest industry trends and information to help you grow your business, benefit from new opportunities, and build strong connections with your clients.
Combating seasonal slowdowns: How Aqua+ can support year-round business
That doesn’t necessarily mean demand disappears. Remodeling continues to represent a significant part of the residential construction market. According to the National Association of Home Builders (NAHB), the Remodeling Market Index remained in positive territory in the second quarter of 2026, with a reading of 61.¹ At the same time,
Read moreFall home design trends home improvement dealers should have on their radar
As the seasons begin to change, so do the ways homeowners think about their homes. This fall, home design trends are moving towards spaces that feel warmer, more personal and built around the way people actually live. For home improvement dealers, keeping up with these preferences can help spark project
Read moreThe fall recreation opportunity: Why the selling season doesn’t end with summer
With the fall selling season quickly approaching, it may be tempting to think of summer as the peak of the recreation calendar and fall as the beginning of the slowdown. But for dealers, changing seasons don’t necessarily mean changing demand. They can mean changing reasons to get outdoors, travel, ride
Read moreAqua Finance’s Shari Feinen joins Powersports Finance Summit 2026
Powersports Finance News is pleased to announce that Shari Feinen, regional sales manager for power sales at Aqua Finance, will join a session on rising costs and supply dynamics during Powersports Finance Summit 2026, taking place Sept. 16-17 at the Renaissance Atlanta Midtown Hotel. Feinen will join the session titled “Navigating rising costs,
Read moreFive RV upgrades worth financing before fall adventures
As summer winds down, many RV owners are already looking ahead to their next adventure. While school may be back in session, RV travel doesn’t stop when the temperatures begin to cool. In fact, fall is one of the most popular seasons for camping thanks to cooler weather, vibrant foliage,
Read moreHelp more customers get on the water this summer with Aqua+
Financing is an essential step in the buying journey, helping customers manage the cost of boat ownership while making their purchase more affordable. Rather than viewing financing as the final step in the sales process, successful dealers introduce it early, helping customers understand their options before price becomes an obstacle.¹
Read moreFreedom to grow your pool business this Independence Day
For pool dealers, Independence Day can represent more than just a holiday. It is a reminder of the freedom and flexibility that financing can provide when customers are ready to invest in their homes and lifestyles. This summer, Aqua+ can help pool dealers give customers the freedom to move forward
Read moreHelp more homeowners invest in better water this summer with Aqua+
As temperatures rise and homeowners focus on seasonal upgrades, demand for cleaner, healthier water often becomes a priority. Whether customers are looking to improve the taste of their drinking water, address water quality concerns, or invest in a whole-home filtration system, upfront costs can sometimes delay their decision to purchase.
Read moreMemorial Day is almost here: Is your powersports dealership ready for the seasonal sales surge?
Historically, late spring and early summer bring a major increase in consumer interest across motorcycles, ATVs, UTVs, and other recreational vehicles as customers prepare for warmer weather, long weekends, and outdoor adventures. Industry reporting continues to show that spring and early summer are among the strongest periods for powersports demand.
Read moreCombating seasonal slowdowns: How Aqua+ can support year-round business
That doesn’t necessarily mean demand disappears. Remodeling continues to represent a significant part of the residential construction market. According to the National Association of Home Builders (NAHB), the Remodeling Market Index remained in positive territory in the second quarter of 2026, with a reading of 61.¹ At the same time,
Read moreFall home design trends home improvement dealers should have on their radar
As the seasons begin to change, so do the ways homeowners think about their homes. This fall, home design trends are moving towards spaces that feel warmer, more personal and built around the way people actually live. For home improvement dealers, keeping up with these preferences can help spark project
Read moreFreedom to grow your pool business this Independence Day
For pool dealers, Independence Day can represent more than just a holiday. It is a reminder of the freedom and flexibility that financing can provide when customers are ready to invest in their homes and lifestyles. This summer, Aqua+ can help pool dealers give customers the freedom to move forward
Read moreBring 2026 bathroom renovation trends within reach with Aqua+
Bathroom renovations continue to be a popular investment for homeowners in 2026, driven by a desire for more comfort, convenience, and modern design. From spa-inspired features to smart technology and sustainable upgrades, today’s bathroom renovation trends are shaping how homeowners plan and prioritize their home improvement projects.¹² For home improvement
Read moreFinancing you can count on. Even on April Fools’ Day.
Efficient financing tools help keep deals moving and customers engaged, and Aqua+ was built to support that process with a simpler, faster, better financing experience. A simpler experience for dealers With Aqua+, the application submission process is designed to be intuitive and efficient, helping dealers: Submit applications with fewer steps.
Read moreSpring into simpler, faster, better financing with Aqua+
With Aqua+, you can offer home improvement financing that is simpler, faster, and better for both you and your customers. Simpler applications Spend less time on paperwork and more time closing deals. Aqua+ prefills essential customer information, reducing the amount of data entry required. Pre-approvals and soft credit inquiries (turning
Read moreThe fall recreation opportunity: Why the selling season doesn’t end with summer
With the fall selling season quickly approaching, it may be tempting to think of summer as the peak of the recreation calendar and fall as the beginning of the slowdown. But for dealers, changing seasons don’t necessarily mean changing demand. They can mean changing reasons to get outdoors, travel, ride
Read moreAqua Finance’s Shari Feinen joins Powersports Finance Summit 2026
Powersports Finance News is pleased to announce that Shari Feinen, regional sales manager for power sales at Aqua Finance, will join a session on rising costs and supply dynamics during Powersports Finance Summit 2026, taking place Sept. 16-17 at the Renaissance Atlanta Midtown Hotel. Feinen will join the session titled “Navigating rising costs,
Read moreFive RV upgrades worth financing before fall adventures
As summer winds down, many RV owners are already looking ahead to their next adventure. While school may be back in session, RV travel doesn’t stop when the temperatures begin to cool. In fact, fall is one of the most popular seasons for camping thanks to cooler weather, vibrant foliage,
Read moreHelp more customers get on the water this summer with Aqua+
Financing is an essential step in the buying journey, helping customers manage the cost of boat ownership while making their purchase more affordable. Rather than viewing financing as the final step in the sales process, successful dealers introduce it early, helping customers understand their options before price becomes an obstacle.¹
Read moreMemorial Day is almost here: Is your powersports dealership ready for the seasonal sales surge?
Historically, late spring and early summer bring a major increase in consumer interest across motorcycles, ATVs, UTVs, and other recreational vehicles as customers prepare for warmer weather, long weekends, and outdoor adventures. Industry reporting continues to show that spring and early summer are among the strongest periods for powersports demand.
Read moreApril 2026 industry outlook: Marine and RV financing trends for dealers
Although the market has normalized after the rapid growth experienced during the pandemic years, demand for recreational lifestyles remains strong. Industry forecasts suggest steady momentum in 2026 as consumer interest in travel and outdoor experiences continues.² In this environment, financing remains a critical tool that helps customers move from interest
Read moreCombating seasonal slowdowns: How Aqua+ can support year-round business
That doesn’t necessarily mean demand disappears. Remodeling continues to represent a significant part of the residential construction market. According to the National Association of Home Builders (NAHB), the Remodeling Market Index remained in positive territory in the second quarter of 2026, with a reading of 61.¹ At the same time,
Read moreHelp more homeowners invest in better water this summer with Aqua+
As temperatures rise and homeowners focus on seasonal upgrades, demand for cleaner, healthier water often becomes a priority. Whether customers are looking to improve the taste of their drinking water, address water quality concerns, or invest in a whole-home filtration system, upfront costs can sometimes delay their decision to purchase.
Read moreFinancing you can count on. Even on April Fools’ Day.
Efficient financing tools help keep deals moving and customers engaged, and Aqua+ was built to support that process with a simpler, faster, better financing experience. A simpler experience for dealers With Aqua+, the application submission process is designed to be intuitive and efficient, helping dealers: Submit applications with fewer steps.
Read moreMarch is National Credit Awareness Month: How dealers can help customers prepare for financing
As an Aqua+ dealer, you do not need to be a credit expert to add value. You simply need to know how to point customers in the right direction. Sharing simple, actionable credit tips can help customers feel more confident, better prepared, and more likely to qualify for financing options
Read moreAqua Finance Enhances Project Completion Verification Using Truepic Technology
WAUSAU, WI and SAN DIEGO, CA — February 17, 2026 — Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, announced today that it has implemented Truepic’s Vision platform to enhance the verification of completed projects across its financing programs. Truepic is the leader in image and data
Read moreGive your customers something they’ll love: Simpler, faster, better financing
Today’s homeowners want financing that feels straightforward, transparent, and manageable. Complicated applications, unclear terms, or limited payment options can quickly turn interest into uncertainty. On the other hand, simpler, faster, better financing helps customers feel supported from the start. For dealers, offering a better financing experience is one of the
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