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What to watch as the Fed prepares to meet
Aqua Finance 09 Sep, 2025The Federal Reserve (the Fed) regularly announces interest rate changes and other measures to manage economic conditions. Here are three areas to look for when the Fed speaks – and how to be proactive with customers.
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Supporting the new wave of boat buyers with Aqua+
Therese Beck 21 Aug, 2025The boating market is evolving faster than ever and so are today’s buyers. Recent insights from the 2025 American Boating Congress reveal a major shift: women now influence up to 85% of all consumer spending, and Gen Z is quickly becoming a powerful buying force.1 These emerging buyers value experiences
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Aqua Finance and Wells Fargo Inventory Finance Announce Retail Financing Program
Therese Beck 18 Aug, 2025SAN FRANCISCO – August 18, 2025 – Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, and Wells Fargo Commercial Distribution Finance, LLC (“Inventory Finance”) today announced a new retail financing program, provided by Aqua, for a variety of recreational products including boats, RVs, and powersports, in collaboration
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Rollick and Aqua Finance Announce Collaboration to Enhance Digital Retailing in Outdoor Recreation Industry
Therese Beck 28 May, 2025Austin, TX and Wausau, WI – May 28, 2025 – Rollick, the leading provider of digital retail solutions for the outdoor recreation industry, and Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, today announced a collaboration designed to streamline the buying experience for RV, powersports and boat
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Get your customers adventure-ready with Aqua+
Therese Beck 08 May, 2025Kick off the summer season strong From Memorial Day through Labor Day, consumers are in “yes” mode – actively seeking purchases that elevate their summer lifestyle. However, large upfront costs can be a significant barrier preventing them from getting what they need for their seasonal adventures. That’s where offering financing
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Spring Adventures Await: Boost Your Recreational Sales with Aqua+
Therese Beck 04 Apr, 2025As the days get longer and temperatures rise, customers are eager to head outdoors—and many are looking to invest in recreational products like boats, RVs, ATVs, and more. But large purchases can come with hesitation. That’s where offering financing helps—making it easier for customers to say yes while driving more
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Why all financing isn’t the same
Aqua Finance 11 Dec, 2024With today’s rising prices, offering your customers financing can make the difference between closing a sale or not. But not all financing is the same. With Aqua+, we go the extra mile to provide the best-in-class full-spectrum financing solutions that can help you reach more customers. Here’s how Aqua+ can
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What marine dealers are saying about Aqua+
Aqua Finance 02 Dec, 2024We asked marine dealers what mattered most in reaching more customers and elevating their business. They asked for a simpler application experience and faster credit decisions. We responded by delivering Aqua+. Benefits of Aqua+
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Dealer financing 101: How to become an Aqua dealer
Aqua Finance 09 Sep, 2024For over 35 years, Aqua has provided financing solutions through a national network of 5,000 dealers, contractors, and retailers. This year, we introduced Aqua+, our new brand that showcases our elevated dealer experience with a simpler application, instant credit decisions, and faster financing. Here’s how it works:
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How boat dealers can educate customers about financing
Aqua Finance 08 Jul, 2024For many boat buyers, getting the right financing is just as important as selecting the right watercraft. Here are five tips for dealers to help guide customers through the financing application process.
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