• Aqua Finance Names Michelle Gill as Chief Executive Officer

    Therese Beck 19 Oct, 2026

    WAUSAU, Wis., October 19, 2026 (GLOBE NEWSWIRE) Aqua Finance (“Aqua” or the “Company”), a fast-growing consumer lending platform within Apollo’s origination ecosystem, announced the appointment of Michelle Gill as Chief Executive Officer. Gill joins Aqua Finance from PayPal, where she served as Executive Vice President and General Manager of Small

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  • Cresta Launches Deputy Agent: an AI Agent That Keeps Working Long After the Customer Hangs Up

    Therese Beck 13 Oct, 2026

    SUNNYVALE, Calif., Oct. 13, 2026 Cresta, the AI operating system for customer experience, today launched Deputy Agent, a long-running agent that automates the behind-the-scenes work it takes to serve the customer. Deputy handles operational workflows from start to finish to complete back-office processes and resolve customer requests, increasing speed and

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  • The fall recreation opportunity: Why the selling season doesn’t end with summer

    Therese Beck 17 Sep, 2026

    With the fall selling season quickly approaching, it may be tempting to think of summer as the peak of the recreation calendar and fall as the beginning of the slowdown. But for dealers, changing seasons don’t necessarily mean changing demand. They can mean changing reasons to get outdoors, travel, ride

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  • Aqua Finance’s Shari Feinen joins Powersports Finance Summit 2026

    Therese Beck 08 Sep, 2026

    Powersports Finance News is pleased to announce that Shari Feinen, regional sales manager for power sales at Aqua Finance, will join a session on rising costs and supply dynamics during Powersports Finance Summit 2026, taking place Sept. 16-17 at the Renaissance Atlanta Midtown Hotel. Feinen will join the session titled “Navigating rising costs,

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  • Five RV upgrades worth financing before fall adventures

    Therese Beck 24 Aug, 2026

    As summer winds down, many RV owners are already looking ahead to their next adventure. While school may be back in session, RV travel doesn’t stop when the temperatures begin to cool. In fact, fall is one of the most popular seasons for camping thanks to cooler weather, vibrant foliage,

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  • Help more customers get on the water this summer with Aqua+

    Therese Beck 17 Jul, 2026

    Financing is an essential step in the buying journey, helping customers manage the cost of boat ownership while making their purchase more affordable. Rather than viewing financing as the final step in the sales process, successful dealers introduce it early, helping customers understand their options before price becomes an obstacle.¹

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  • Memorial Day is almost here: Is your powersports dealership ready for the seasonal sales surge?

    Therese Beck 21 May, 2026

    Historically, late spring and early summer bring a major increase in consumer interest across motorcycles, ATVs, UTVs, and other recreational vehicles as customers prepare for warmer weather, long weekends, and outdoor adventures. Industry reporting continues to show that spring and early summer are among the strongest periods for powersports demand.

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  • April 2026 industry outlook: Marine and RV financing trends for dealers

    Therese Beck 13 Apr, 2026

    Although the market has normalized after the rapid growth experienced during the pandemic years, demand for recreational lifestyles remains strong. Industry forecasts suggest steady momentum in 2026 as consumer interest in travel and outdoor experiences continues.² In this environment, financing remains a critical tool that helps customers move from interest

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  • Financing you can count on. Even on April Fools’ Day.

    Therese Beck 01 Apr, 2026

    Efficient financing tools help keep deals moving and customers engaged, and Aqua+ was built to support that process with a simpler, faster, better financing experience. A simpler experience for dealers With Aqua+, the application submission process is designed to be intuitive and efficient, helping dealers: Submit applications with fewer steps.

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  • March is National Credit Awareness Month: How dealers can help customers prepare for financing

    Therese Beck 02 Mar, 2026

    As an Aqua+ dealer, you do not need to be a credit expert to add value. You simply need to know how to point customers in the right direction. Sharing simple, actionable credit tips can help customers feel more confident, better prepared, and more likely to qualify for financing options

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