• The fall recreation opportunity: Why the selling season doesn’t end with summer

    Therese Beck 17 Sep, 2026

    With the fall selling season quickly approaching, it may be tempting to think of summer as the peak of the recreation calendar and fall as the beginning of the slowdown. But for dealers, changing seasons don’t necessarily mean changing demand. They can mean changing reasons to get outdoors, travel, ride

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  • Aqua Finance’s Shari Feinen joins Powersports Finance Summit 2026

    Therese Beck 08 Sep, 2026

    Powersports Finance News is pleased to announce that Shari Feinen, regional sales manager for power sales at Aqua Finance, will join a session on rising costs and supply dynamics during Powersports Finance Summit 2026, taking place Sept. 16-17 at the Renaissance Atlanta Midtown Hotel. Feinen will join the session titled “Navigating rising costs,

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  • Five RV upgrades worth financing before fall adventures

    Therese Beck 24 Aug, 2026

    As summer winds down, many RV owners are already looking ahead to their next adventure. While school may be back in session, RV travel doesn’t stop when the temperatures begin to cool. In fact, fall is one of the most popular seasons for camping thanks to cooler weather, vibrant foliage,

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  • Help more customers get on the water this summer with Aqua+

    Therese Beck 17 Jul, 2026

    Financing is an essential step in the buying journey, helping customers manage the cost of boat ownership while making their purchase more affordable. Rather than viewing financing as the final step in the sales process, successful dealers introduce it early, helping customers understand their options before price becomes an obstacle.¹

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  • Freedom to grow your pool business this Independence Day

    Therese Beck 29 Jun, 2026

    For pool dealers, Independence Day can represent more than just a holiday. It is a reminder of the freedom and flexibility that financing can provide when customers are ready to invest in their homes and lifestyles. This summer, Aqua+ can help pool dealers give customers the freedom to move forward

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  • Help more homeowners invest in better water this summer with Aqua+

    Therese Beck 11 Jun, 2026

    As temperatures rise and homeowners focus on seasonal upgrades, demand for cleaner, healthier water often becomes a priority. Whether customers are looking to improve the taste of their drinking water, address water quality concerns, or invest in a whole-home filtration system, upfront costs can sometimes delay their decision to purchase.

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  • Memorial Day is almost here: Is your powersports dealership ready for the seasonal sales surge?

    Therese Beck 21 May, 2026

    Historically, late spring and early summer bring a major increase in consumer interest across motorcycles, ATVs, UTVs, and other recreational vehicles as customers prepare for warmer weather, long weekends, and outdoor adventures. Industry reporting continues to show that spring and early summer are among the strongest periods for powersports demand.

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  • Bring 2026 bathroom renovation trends within reach with Aqua+

    Therese Beck 12 May, 2026

    Bathroom renovations continue to be a popular investment for homeowners in 2026, driven by a desire for more comfort, convenience, and modern design. From spa-inspired features to smart technology and sustainable upgrades, today’s bathroom renovation trends are shaping how homeowners plan and prioritize their home improvement projects.¹² For home improvement

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  • April 2026 industry outlook: Marine and RV financing trends for dealers

    Therese Beck 13 Apr, 2026

    Although the market has normalized after the rapid growth experienced during the pandemic years, demand for recreational lifestyles remains strong. Industry forecasts suggest steady momentum in 2026 as consumer interest in travel and outdoor experiences continues.² In this environment, financing remains a critical tool that helps customers move from interest

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  • Financing you can count on. Even on April Fools’ Day.

    Therese Beck 01 Apr, 2026

    Efficient financing tools help keep deals moving and customers engaged, and Aqua+ was built to support that process with a simpler, faster, better financing experience. A simpler experience for dealers With Aqua+, the application submission process is designed to be intuitive and efficient, helping dealers: Submit applications with fewer steps.

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