• Home remodeling trends point to continued demand for flexible financing options

    Therese Beck 08 Oct, 2025

    The home improvement sector continues to be a bright spot in the U.S. economy. According to Fixr’s recent report, Home Remodeling Statistics & Trends 2025, the market is projected to grow again this year offering insights into homeowner priorities and spending habits that could shape the broader landscape of the

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  • The fall rush: Preparing your business for seasonal demand with Aqua+

    Therese Beck 18 Sep, 2025

    Fall is one of the busiest times of the year for home improvement projects. Homeowners are tackling last-minute home improvement upgrades to prepare their homes for the winter season quickly approaching.1 For dealers, this means higher demand, bigger customer projects, and the need for flexible financing options. This is where

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  • Put Aqua+ to work for your business this Labor Day

    Therese Beck 26 Aug, 2025

    Labor Day celebrates the hard work that keeps our communities moving forward and as a home improvement professional, you know that work never stops. The challenge? Making sure your customers can move forward with their projects without delays, budget concerns, or cutting corners. That’s where Aqua+ comes in. We give

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  • Supporting the new wave of boat buyers with Aqua+

    Therese Beck 21 Aug, 2025

    The boating market is evolving faster than ever and so are today’s buyers. Recent insights from the 2025 American Boating Congress reveal a major shift: women now influence up to 85% of all consumer spending, and Gen Z is quickly becoming a powerful buying force.1 These emerging buyers value experiences

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  • Aqua Finance and Wells Fargo Inventory Finance Announce Retail Financing Program

    Therese Beck 18 Aug, 2025

    SAN FRANCISCO – August 18, 2025 – Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, and Wells Fargo Commercial Distribution Finance, LLC (“Inventory Finance”) today announced a new retail financing program, provided by Aqua, for a variety of recreational products including boats, RVs, and powersports, in collaboration

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  • Microplastics and market momentum: why the future of home water filtration is now

    Therese Beck 23 Jul, 2025

    As concerns about water quality continue to rise, homeowners are looking to dealers for solutions they can trust…and the market is responding. According to a recent report from Grand View Research1, the global home water filtration market is projected to grow at a compound annual growth rate (CAGR) of 10.5%

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  • Red, white & approved: Help your customers celebrate financial freedom with Aqua+

    Therese Beck 01 Jul, 2025

    Declare independence from financing hassles Across the country, Americans are celebrating freedom. With Aqua+, your business can too. Empower your customers and ignite your sales with a financing platform built for independence. More approvals. More sales. More freedom. This 4th of July, let freedom ring and let the approvals roll

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  • Celebrate National Great Outdoors Month: 2025 RV Trends Fueling Adventure

    Therese Beck 17 Jun, 2025

    According to RV Atlas, the 2025 travel season is all about quality over quantity. Instead of quick weekend getaways, more travelers are planning extended road trips, spending full weeks in national parks or even taking off for month-long, cross-country excursions. It’s a new era of outdoor travel focused on comfort,

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  • Rollick and Aqua Finance Announce Collaboration to Enhance Digital Retailing in Outdoor Recreation Industry

    Therese Beck 28 May, 2025

    Austin, TX and Wausau, WI – May 28, 2025 – Rollick, the leading provider of digital retail solutions for the outdoor recreation industry, and Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, today announced a collaboration designed to streamline the buying experience for RV, powersports and boat

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  • Get your customers adventure-ready with Aqua+

    Therese Beck 08 May, 2025

    Kick off the summer season strong From Memorial Day through Labor Day, consumers are in “yes” mode – actively seeking purchases that elevate their summer lifestyle. However, large upfront costs can be a significant barrier preventing them from getting what they need for their seasonal adventures. That’s where offering financing

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