• Making clean, safe water more accessible for homeowners with Aqua+

    According to recent market research, the U.S. residential water-treatment systems market is projected to grow strongly through the end of the decade.1 For a water-treatment dealer, that’s great news: demand is rising. But there’s a catch. Many customers hesitate when confronted with a large upfront cost. That’s where Aqua+ makes

    Read More
  • Help Your Customers Prepare Their HVAC Systems for Winter

    Here’s a handy checklist to share with customers to ensure their HVAC systems are kept in top running order: 1. Recommend professional inspections early Encourage customers to schedule a professional inspection in the fall. Many manufacturers recommend at least one HVAC check-up per year to maintain efficiency and prevent mid-season

    Read More
  • Don’t Be Spooked by Slow Financing

    When customers are ready to buy, every moment counts. Long wait times, confusing paperwork, and delayed funding can leave both you and your customers frustrated. That’s a real nightmare for business. That’s where Aqua+ comes in. Simpler, faster, better financing Aqua+ was built to streamline the financing process, so you

    Read More
  • Home remodeling trends point to continued demand for flexible financing options

    The home improvement sector continues to be a bright spot in the U.S. economy. According to Fixr’s recent report, Home Remodeling Statistics & Trends 2025, the market is projected to grow again this year offering insights into homeowner priorities and spending habits that could shape the broader landscape of the

    Read More
  • The fall rush: Preparing your business for seasonal demand with Aqua+

    Fall is one of the busiest times of the year for home improvement projects. Homeowners are tackling last-minute home improvement upgrades to prepare their homes for the winter season quickly approaching.1 For dealers, this means higher demand, bigger customer projects, and the need for flexible financing options. This is where

    Read More
  • Put Aqua+ to work for your business this Labor Day

    Labor Day celebrates the hard work that keeps our communities moving forward and as a home improvement professional, you know that work never stops. The challenge? Making sure your customers can move forward with their projects without delays, budget concerns, or cutting corners. That’s where Aqua+ comes in. We give

    Read More
  • Supporting the new wave of boat buyers with Aqua+

    The boating market is evolving faster than ever and so are today’s buyers. Recent insights from the 2025 American Boating Congress reveal a major shift: women now influence up to 85% of all consumer spending, and Gen Z is quickly becoming a powerful buying force.1 These emerging buyers value experiences

    Read More
  • Aqua Finance and Wells Fargo Inventory Finance Announce Retail Financing Program

    SAN FRANCISCO – August 18, 2025 – Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, and Wells Fargo Commercial Distribution Finance, LLC (“Inventory Finance”) today announced a new retail financing program, provided by Aqua, for a variety of recreational products including boats, RVs, and powersports, in collaboration

    Read More
  • Microplastics and market momentum: why the future of home water filtration is now

    As concerns about water quality continue to rise, homeowners are looking to dealers for solutions they can trust…and the market is responding. According to a recent report from Grand View Research1, the global home water filtration market is projected to grow at a compound annual growth rate (CAGR) of 10.5%

    Read More
  • Red, white & approved: Help your customers celebrate financial freedom with Aqua+

    Declare independence from financing hassles Across the country, Americans are celebrating freedom. With Aqua+, your business can too. Empower your customers and ignite your sales with a financing platform built for independence. More approvals. More sales. More freedom. This 4th of July, let freedom ring and let the approvals roll

    Read More