Why winter is the right time for dealers to offer financing on home water filter systems

Winter often brings increased attention to water quality concerns, from sediment and mineral buildup to changes in taste and odor. As homeowners spend more time indoors, awareness of water issues rises. For dealers, this creates a timely opportunity to present whole-home water filter systems as a proactive solution.1 However, upfront cost remains one of the biggest barriers to closing the sale. Offering financing solutions, like Aqua+, helps remove that obstacle.

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Financing helps dealers overcome price resistance

Many homeowners recognize the long-term value of water filtration systems but hesitate when faced with a large upfront investment. Studies show that offering financing options improves close rates by making essential home upgrades more accessible and easier to commit to. Flexible payment options help dealers keep conversations moving forward instead of losing momentum to budget concerns.1

How Aqua+ supports dealers

Aqua+ is designed to help dealers sell more systems with less friction, especially during high-opportunity seasons like winter. Key advantages of Aqua+ include:

  • Simplified applications with prefilled information and minimal paperwork, helping sales teams stay focused on the customer conversation.2
  • Fast credit decisions, often delivered quickly, so dealers can maintain sales momentum.2
  • Expanded approval opportunities across a wide range of credit profiles, allowing more customers to qualify. 2
  • Quick digital funding, helping reduce delays and keep installation schedules on track.2

By integrating Aqua+ into their financing strategy, dealers can reduce lost opportunities due to price sensitivity and improve overall conversion rates.

Driving winter sales with the right financing partner

Winter is a critical selling season for home water treatment solutions. When dealers pair high-quality systems with flexible financing options, they help customers move forward with confidence and minimize delays caused by upfront cost concerns.

Aqua+ enables dealers to close more sales, increase average ticket size, and deliver clean water solutions without postponement.

Learn more about Aqua+ today

Join the thousands of dealers who rely on Aqua+ to deliver simpler, faster, better financing for their customers. Visit www.aquafinance.com/aquaplus to learn more.

Aqua Finance, Inc. is an Equal Housing Lender.

1United Consumer Financial Services, Increasing Adoption of Whole-House Filtration Systems Through Financing

2Aqua Finance, Inc., The Aqua+ Advantage

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