The boating market is evolving faster than ever and so are today’s buyers. Recent insights from the 2025 American Boating Congress reveal a major shift: women now influence up to 85% of all consumer spending, and Gen Z is quickly becoming a powerful buying force.1 These emerging buyers value experiences over possessions, expect seamless digital interactions, and want brands to meet them on their terms.
For the marine industry, that means a growing number of women entering the market as first-time boat buyers and younger customers showing serious interest in the boating lifestyle. These aren’t just passing trends. They’re game-changing opportunities for dealers ready to adapt. That’s where Aqua+ comes in.
Here’s how Aqua+ can help you reach more of today’s buyers:
- Simpler application process – Essential customer information is prefilled, reducing the time and effort required. Pre-approvals and soft credit inquiries* make it easier to get buyers started. *Hard credit inquiry at time of contract.
- Faster approvals – 360-degree underwriting boosts approval rates with fewer stipulations and requirements. Multiple offers and terms for each APR give customers competitive options.
- Better funding options – Rapid funding and convenient digital funding verifications help you get paid faster, optimizing cash flow and reducing financial stress.
The next generation of boat buyers is here, and they’re ready to invest in the boating lifestyle…if the buying process feels accessible. With Aqua+, you’re not just selling boats; you’re welcoming more people into boating than ever before.
Partner with Aqua today and help shape the future of boating.
Join the wave of dealers using Aqua+ to help more people access the boating lifestyle. Let’s make your next sale simpler, faster, and better. Contact us today to get started: www.aquafinance.com/aquaplus
