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News & Insights

We bring you news and insights on the latest industry trends and information to help you grow your business, benefit from new opportunities, and build strong connections with your clients.

A couple sits at their kitchen table surrounded by papers and a laptop reviewing their finances.
March 2, 2026

March is National Credit Awareness Month: How dealers can help customers prepare for financing

As an Aqua+ dealer, you do not need to be a credit expert to add value. You simply need to know how to point customers in the right direction. Sharing simple, actionable credit tips can help customers feel more confident, better prepared, and more likely to qualify for financing options

Read more
Picture of a hot tub on a crisp winter day as the sun sets in the distant horizon.
February 24, 2026

Turn winter into hot tub sales season with Aqua+

As temperatures drop, customer interest in hot tubs rises. Buyers love the idea of relaxing in warm water during colder months, but the upfront cost can still cause hesitation. That is where Aqua+ makes the difference. With Aqua+, you can offer your customers a simpler, faster, better way to finance

Read more
Image announcing a press release regarding Aqua Finance and Truepic, dated February 17, 2026
February 17, 2026

Aqua Finance Enhances Project Completion Verification Using Truepic Technology

WAUSAU, WI and SAN DIEGO, CA — February 17, 2026 — Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, announced today that it has implemented Truepic’s Vision platform to enhance the verification of completed projects across its financing programs. Truepic is the leader in image and data

Read more
couple at home is making heart sign with hands, smiling and looking at camera.
February 13, 2026

Give your customers something they’ll love: Simpler, faster, better financing

Today’s homeowners want financing that feels straightforward, transparent, and manageable. Complicated applications, unclear terms, or limited payment options can quickly turn interest into uncertainty. On the other hand, simpler, faster, better financing helps customers feel supported from the start. For dealers, offering a better financing experience is one of the

Read more
A father helps his kids wash their hands in the sink.
January 26, 2026

Why winter is the right time for dealers to offer financing on home water filter systems

Winter often brings increased attention to water quality concerns, from sediment and mineral buildup to changes in taste and odor. As homeowners spend more time indoors, awareness of water issues rises. For dealers, this creates a timely opportunity to present whole-home water filter systems as a proactive solution.1 However, upfront

Read more
A woman sits at a desk with paperwork and a calculator.
January 14, 2026

2026 trends expected to increase demand for customer financing

Customer financing remains a powerful tool for businesses to grow sales, increase average transaction value, and meet evolving consumer expectations. In 2026, several economic, technological, and consumer behavior trends are contributing to increased demand for accessible and flexible payment solutions, such as Aqua+. Businesses that adapt to these developments by

Read more
a persons hands rest on the handles of a snowmobile as they drive toward a setting sun.
December 15, 2025

Winter thrills ahead: Boost your powersports sales with Aqua+

Why winter is the perfect time to sell snowmobiles and other powersports Peak season excitement For snowmobile enthusiasts, winter is the main event. Customers are dreaming of carving fresh powder, exploring backcountry trails, and enjoying crisp mornings on their sleds. That sense of urgency and passion makes them more ready

Read more
A man decorates his house with holiday lights.
December 3, 2025

Help your customers wrap up year-end purchases with the power of Aqua+

As the calendar year winds down, many customers are eager to finish that final home-improvement project, upgrade their water system, or make that big seasonal recreation purchase before the new year. But even motivated customers can face financial hesitation – that’s where Aqua+ comes in. How Aqua+ helps make year-end

Read more
a woman stands in front of a faucet, pouring a glass of water from a water treatment system.
November 18, 2025

Making clean, safe water more accessible for homeowners with Aqua+

According to recent market research, the U.S. residential water-treatment systems market is projected to grow strongly through the end of the decade.1 For a water-treatment dealer, that’s great news: demand is rising. But there’s a catch. Many customers hesitate when confronted with a large upfront cost. That’s where Aqua+ makes

Read more
A couple sits at their kitchen table surrounded by papers and a laptop reviewing their finances.
Mar, 2026

March is National Credit Awareness Month: How dealers can help customers prepare for financing

As an Aqua+ dealer, you do not need to be a credit expert to add value. You simply need to know how to point customers in the right direction. Sharing simple, actionable credit tips can help customers feel more confident, better prepared, and more likely to qualify for financing options

Read more
Picture of a hot tub on a crisp winter day as the sun sets in the distant horizon.
Feb, 2026

Turn winter into hot tub sales season with Aqua+

As temperatures drop, customer interest in hot tubs rises. Buyers love the idea of relaxing in warm water during colder months, but the upfront cost can still cause hesitation. That is where Aqua+ makes the difference. With Aqua+, you can offer your customers a simpler, faster, better way to finance

Read more
Image announcing a press release regarding Aqua Finance and Truepic, dated February 17, 2026
Feb, 2026

Aqua Finance Enhances Project Completion Verification Using Truepic Technology

WAUSAU, WI and SAN DIEGO, CA — February 17, 2026 — Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, announced today that it has implemented Truepic’s Vision platform to enhance the verification of completed projects across its financing programs. Truepic is the leader in image and data

Read more
couple at home is making heart sign with hands, smiling and looking at camera.
Feb, 2026

Give your customers something they’ll love: Simpler, faster, better financing

Today’s homeowners want financing that feels straightforward, transparent, and manageable. Complicated applications, unclear terms, or limited payment options can quickly turn interest into uncertainty. On the other hand, simpler, faster, better financing helps customers feel supported from the start. For dealers, offering a better financing experience is one of the

Read more
A woman sits at a desk with paperwork and a calculator.
Jan, 2026

2026 trends expected to increase demand for customer financing

Customer financing remains a powerful tool for businesses to grow sales, increase average transaction value, and meet evolving consumer expectations. In 2026, several economic, technological, and consumer behavior trends are contributing to increased demand for accessible and flexible payment solutions, such as Aqua+. Businesses that adapt to these developments by

Read more
a persons hands rest on the handles of a snowmobile as they drive toward a setting sun.
Dec, 2025

Winter thrills ahead: Boost your powersports sales with Aqua+

Why winter is the perfect time to sell snowmobiles and other powersports Peak season excitement For snowmobile enthusiasts, winter is the main event. Customers are dreaming of carving fresh powder, exploring backcountry trails, and enjoying crisp mornings on their sleds. That sense of urgency and passion makes them more ready

Read more
A couple sits at their kitchen table surrounded by papers and a laptop reviewing their finances.
Mar, 2026

March is National Credit Awareness Month: How dealers can help customers prepare for financing

As an Aqua+ dealer, you do not need to be a credit expert to add value. You simply need to know how to point customers in the right direction. Sharing simple, actionable credit tips can help customers feel more confident, better prepared, and more likely to qualify for financing options

Read more
Image announcing a press release regarding Aqua Finance and Truepic, dated February 17, 2026
Feb, 2026

Aqua Finance Enhances Project Completion Verification Using Truepic Technology

WAUSAU, WI and SAN DIEGO, CA — February 17, 2026 — Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, announced today that it has implemented Truepic’s Vision platform to enhance the verification of completed projects across its financing programs. Truepic is the leader in image and data

Read more
couple at home is making heart sign with hands, smiling and looking at camera.
Feb, 2026

Give your customers something they’ll love: Simpler, faster, better financing

Today’s homeowners want financing that feels straightforward, transparent, and manageable. Complicated applications, unclear terms, or limited payment options can quickly turn interest into uncertainty. On the other hand, simpler, faster, better financing helps customers feel supported from the start. For dealers, offering a better financing experience is one of the

Read more
A woman sits at a desk with paperwork and a calculator.
Jan, 2026

2026 trends expected to increase demand for customer financing

Customer financing remains a powerful tool for businesses to grow sales, increase average transaction value, and meet evolving consumer expectations. In 2026, several economic, technological, and consumer behavior trends are contributing to increased demand for accessible and flexible payment solutions, such as Aqua+. Businesses that adapt to these developments by

Read more
a persons hands rest on the handles of a snowmobile as they drive toward a setting sun.
Dec, 2025

Winter thrills ahead: Boost your powersports sales with Aqua+

Why winter is the perfect time to sell snowmobiles and other powersports Peak season excitement For snowmobile enthusiasts, winter is the main event. Customers are dreaming of carving fresh powder, exploring backcountry trails, and enjoying crisp mornings on their sleds. That sense of urgency and passion makes them more ready

Read more
A man decorates his house with holiday lights.
Dec, 2025

Help your customers wrap up year-end purchases with the power of Aqua+

As the calendar year winds down, many customers are eager to finish that final home-improvement project, upgrade their water system, or make that big seasonal recreation purchase before the new year. But even motivated customers can face financial hesitation – that’s where Aqua+ comes in. How Aqua+ helps make year-end

Read more
A couple sits at their kitchen table surrounded by papers and a laptop reviewing their finances.
Mar, 2026

March is National Credit Awareness Month: How dealers can help customers prepare for financing

As an Aqua+ dealer, you do not need to be a credit expert to add value. You simply need to know how to point customers in the right direction. Sharing simple, actionable credit tips can help customers feel more confident, better prepared, and more likely to qualify for financing options

Read more
Image announcing a press release regarding Aqua Finance and Truepic, dated February 17, 2026
Feb, 2026

Aqua Finance Enhances Project Completion Verification Using Truepic Technology

WAUSAU, WI and SAN DIEGO, CA — February 17, 2026 — Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, announced today that it has implemented Truepic’s Vision platform to enhance the verification of completed projects across its financing programs. Truepic is the leader in image and data

Read more
couple at home is making heart sign with hands, smiling and looking at camera.
Feb, 2026

Give your customers something they’ll love: Simpler, faster, better financing

Today’s homeowners want financing that feels straightforward, transparent, and manageable. Complicated applications, unclear terms, or limited payment options can quickly turn interest into uncertainty. On the other hand, simpler, faster, better financing helps customers feel supported from the start. For dealers, offering a better financing experience is one of the

Read more
A father helps his kids wash their hands in the sink.
Jan, 2026

Why winter is the right time for dealers to offer financing on home water filter systems

Winter often brings increased attention to water quality concerns, from sediment and mineral buildup to changes in taste and odor. As homeowners spend more time indoors, awareness of water issues rises. For dealers, this creates a timely opportunity to present whole-home water filter systems as a proactive solution.1 However, upfront

Read more
A woman sits at a desk with paperwork and a calculator.
Jan, 2026

2026 trends expected to increase demand for customer financing

Customer financing remains a powerful tool for businesses to grow sales, increase average transaction value, and meet evolving consumer expectations. In 2026, several economic, technological, and consumer behavior trends are contributing to increased demand for accessible and flexible payment solutions, such as Aqua+. Businesses that adapt to these developments by

Read more
A man decorates his house with holiday lights.
Dec, 2025

Help your customers wrap up year-end purchases with the power of Aqua+

As the calendar year winds down, many customers are eager to finish that final home-improvement project, upgrade their water system, or make that big seasonal recreation purchase before the new year. But even motivated customers can face financial hesitation – that’s where Aqua+ comes in. How Aqua+ helps make year-end

Read more
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Aqua Finance, Inc.’s NMLS identifier is #1082164 which may be verified at NMLS Consumer Access.

Aqua Finance, Inc.’s California Debt Collection License is #11319-99

Michigan Aqua Finance, Inc.’s NMLS identifier is #1082164 which may be verified at NMLS Consumer Access.

For residents of New York City, New York:

Aqua Finance, Inc. provides servicing options that allow for verbal communication in Spanish. Aqua Finance, Inc. provides servicing and collection letters in Spanish. A translation of commonly used terms is available on the NYC Department of Consumer and Worker Protection website at nyc.gov/dca.

For Residents of New Mexico:

Click here to access the New Mexico Informational Brochure for Consumers including important information about terms and definitions in credit transactions as required by New Mexico law.

Click here for general information regarding loans and fees for consumers in New Mexico.

NEW MEXICO ONLY: TO REPORT A PROBLEM OR COMPLAINT WITH THIS LENDER, YOU MAY WRITE OR CALL:

VP, Customer Experience

One Corporate Drive Suite 100

Wausau, WI 54401

1.800.234.3663

[email protected]

New Mexico Only: This lender is licensed and regulated by the New Mexico Regulation and Licensing Department, Financial Institutions Division, P.O. Box 25101, 2550 Cerrillos Road, Santa Fe, New Mexico 87504.

To report any unresolved problems or complaints, contact the Division by telephone number (505) 476-4885 or visit the website: https://www.rld.nm.gov/financial-institutions/

For Vermont loans:

For any Vermont loans not originated by Aqua Finance, Inc.: THIS IS A LOAN SOLICITATION ONLY. AQUA FINANCE, INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.

© 2026 Aqua Finance, Inc. All rights reserved.

To review Aqua’s licenses click here

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