Making clean, safe water more accessible for homeowners with Aqua+
According to recent market research, the U.S. residential water-treatment systems market is projected to grow strongly through the end of the decade.1 For a water-treatment dealer, that’s great news: demand is rising. But there’s a catch. Many customers hesitate when confronted with a large upfront cost. That’s where Aqua+ makes
Read more
Help Your Customers Prepare Their HVAC Systems for Winter
Here’s a handy checklist to share with customers to ensure their HVAC systems are kept in top running order: 1. Recommend professional inspections early Encourage customers to schedule a professional inspection in the fall. Many manufacturers recommend at least one HVAC check-up per year to maintain efficiency and prevent mid-season
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Don’t Be Spooked by Slow Financing
When customers are ready to buy, every moment counts. Long wait times, confusing paperwork, and delayed funding can leave both you and your customers frustrated. That’s a real nightmare for business. That’s where Aqua+ comes in. Simpler, faster, better financing Aqua+ was built to streamline the financing process, so you
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Home remodeling trends point to continued demand for flexible financing options
The home improvement sector continues to be a bright spot in the U.S. economy. According to Fixr’s recent report, Home Remodeling Statistics & Trends 2025, the market is projected to grow again this year offering insights into homeowner priorities and spending habits that could shape the broader landscape of the
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The fall rush: Preparing your business for seasonal demand with Aqua+
Fall is one of the busiest times of the year for home improvement projects. Homeowners are tackling last-minute home improvement upgrades to prepare their homes for the winter season quickly approaching.1 For dealers, this means higher demand, bigger customer projects, and the need for flexible financing options. This is where
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Put Aqua+ to work for your business this Labor Day
Labor Day celebrates the hard work that keeps our communities moving forward and as a home improvement professional, you know that work never stops. The challenge? Making sure your customers can move forward with their projects without delays, budget concerns, or cutting corners. That’s where Aqua+ comes in. We give
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Supporting the new wave of boat buyers with Aqua+
The boating market is evolving faster than ever and so are today’s buyers. Recent insights from the 2025 American Boating Congress reveal a major shift: women now influence up to 85% of all consumer spending, and Gen Z is quickly becoming a powerful buying force.1 These emerging buyers value experiences
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Aqua Finance and Wells Fargo Inventory Finance Announce Retail Financing Program
SAN FRANCISCO – August 18, 2025 – Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, and Wells Fargo Commercial Distribution Finance, LLC (“Inventory Finance”) today announced a new retail financing program, provided by Aqua, for a variety of recreational products including boats, RVs, and powersports, in collaboration
Read more
Help Your Customers Prepare Their HVAC Systems for Winter
Here’s a handy checklist to share with customers to ensure their HVAC systems are kept in top running order: 1. Recommend professional inspections early Encourage customers to schedule a professional inspection in the fall. Many manufacturers recommend at least one HVAC check-up per year to maintain efficiency and prevent mid-season
Read more
Don’t Be Spooked by Slow Financing
When customers are ready to buy, every moment counts. Long wait times, confusing paperwork, and delayed funding can leave both you and your customers frustrated. That’s a real nightmare for business. That’s where Aqua+ comes in. Simpler, faster, better financing Aqua+ was built to streamline the financing process, so you
Read more
Home remodeling trends point to continued demand for flexible financing options
The home improvement sector continues to be a bright spot in the U.S. economy. According to Fixr’s recent report, Home Remodeling Statistics & Trends 2025, the market is projected to grow again this year offering insights into homeowner priorities and spending habits that could shape the broader landscape of the
Read more
The fall rush: Preparing your business for seasonal demand with Aqua+
Fall is one of the busiest times of the year for home improvement projects. Homeowners are tackling last-minute home improvement upgrades to prepare their homes for the winter season quickly approaching.1 For dealers, this means higher demand, bigger customer projects, and the need for flexible financing options. This is where
Read more
Put Aqua+ to work for your business this Labor Day
Labor Day celebrates the hard work that keeps our communities moving forward and as a home improvement professional, you know that work never stops. The challenge? Making sure your customers can move forward with their projects without delays, budget concerns, or cutting corners. That’s where Aqua+ comes in. We give
Read more
Supporting the new wave of boat buyers with Aqua+
The boating market is evolving faster than ever and so are today’s buyers. Recent insights from the 2025 American Boating Congress reveal a major shift: women now influence up to 85% of all consumer spending, and Gen Z is quickly becoming a powerful buying force.1 These emerging buyers value experiences
Read more
Aqua Finance and Wells Fargo Inventory Finance Announce Retail Financing Program
SAN FRANCISCO – August 18, 2025 – Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, and Wells Fargo Commercial Distribution Finance, LLC (“Inventory Finance”) today announced a new retail financing program, provided by Aqua, for a variety of recreational products including boats, RVs, and powersports, in collaboration
Read more
Rollick and Aqua Finance Announce Collaboration to Enhance Digital Retailing in Outdoor Recreation Industry
Austin, TX and Wausau, WI – May 28, 2025 – Rollick, the leading provider of digital retail solutions for the outdoor recreation industry, and Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, today announced a collaboration designed to streamline the buying experience for RV, powersports and boat
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Get your customers adventure-ready with Aqua+
Kick off the summer season strong From Memorial Day through Labor Day, consumers are in “yes” mode – actively seeking purchases that elevate their summer lifestyle. However, large upfront costs can be a significant barrier preventing them from getting what they need for their seasonal adventures. That’s where offering financing
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Spring Adventures Await: Boost Your Recreational Sales with Aqua+
As the days get longer and temperatures rise, customers are eager to head outdoors—and many are looking to invest in recreational products like boats, RVs, ATVs, and more. But large purchases can come with hesitation. That’s where offering financing helps—making it easier for customers to say yes while driving more
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Making clean, safe water more accessible for homeowners with Aqua+
According to recent market research, the U.S. residential water-treatment systems market is projected to grow strongly through the end of the decade.1 For a water-treatment dealer, that’s great news: demand is rising. But there’s a catch. Many customers hesitate when confronted with a large upfront cost. That’s where Aqua+ makes
Read more
Microplastics and market momentum: why the future of home water filtration is now
As concerns about water quality continue to rise, homeowners are looking to dealers for solutions they can trust…and the market is responding. According to a recent report from Grand View Research1, the global home water filtration market is projected to grow at a compound annual growth rate (CAGR) of 10.5%
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Dealer financing 101: How to become an Aqua dealer
For over 35 years, Aqua has provided financing solutions through a national network of 5,000 dealers, contractors, and retailers. This year, we introduced Aqua+, our new brand that showcases our elevated dealer experience with a simpler application, instant credit decisions, and faster financing. Here’s how it works:
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