As concerns about water quality continue to rise, homeowners are looking to dealers for solutions they can trust…and the market is responding. According to a recent report from Grand View Research1, the global home water filtration market is projected to grow at a compound annual growth rate (CAGR) of 10.5% through 2030. That kind of momentum signals major opportunity for dealers who are ready to meet increasing demand.
The microplastics wake-up call
One of the biggest drivers of this growth? Microplastics. These tiny particles, often less than 5mm in size, are showing up in everything from bottled water to household tap water. As awareness grows around the health risks associated with long-term exposure, more consumers are turning to at-home water filtration units as a protective measure.
For dealers, that concern translates to interest in systems that go beyond basic sediment or chlorine removal. Solutions like reverse osmosis (RO)-based purifiers are gaining traction, offering comprehensive removal of micro-organisms, heavy metals, pesticides, dissolved solids, and yes, microplastics.
Consumer demand is changing
Today’s customer isn’t just buying peace of mind. They’re making informed decisions based on health, sustainability, and long-term savings. That means more questions, more comparison shopping, and more value placed on trusted brands and dealers who can educate them through the process.
Dealers equipped with financing options have an edge. By making it easier for families to afford premium filtration systems, you can help customers upgrade their water quality without compromising their budget. That’s where Aqua+ comes in with simpler, faster and better financing solutions tailored to your business.
What this means for dealers
- Premium systems are in high demand. Offer solutions that target microplastics and chemical contaminants, not just basic filtration.
- Education is your edge. The more you know about the health and environmental concerns driving the market, the better you can connect with customers.
- Financing closes the gap. Aqua’s water treatment financing solutions give your customers access to high-performance systems without the upfront financial burden.
Ready to grow your water treatment business?
Join the wave of dealers leveraging Aqua+ to serve more families with clean, safe, filtered water. Let’s make your next sale simpler, faster and better!
