• Help your customers wrap up year-end purchases with the power of Aqua+

    As the calendar year winds down, many customers are eager to finish that final home-improvement project, upgrade their water system, or make that big seasonal recreation purchase before the new year. But even motivated customers can face financial hesitation – that’s where Aqua+ comes in. How Aqua+ helps make year-end

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  • Making clean, safe water more accessible for homeowners with Aqua+

    According to recent market research, the U.S. residential water-treatment systems market is projected to grow strongly through the end of the decade.1 For a water-treatment dealer, that’s great news: demand is rising. But there’s a catch. Many customers hesitate when confronted with a large upfront cost. That’s where Aqua+ makes

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  • What to watch as the Fed prepares to meet

    The Federal Reserve (the Fed) regularly announces interest rate changes and other measures to manage economic conditions. Here are three areas to look for when the Fed speaks – and how to be proactive with customers.

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  • Microplastics and market momentum: why the future of home water filtration is now

    As concerns about water quality continue to rise, homeowners are looking to dealers for solutions they can trust…and the market is responding. According to a recent report from Grand View Research1, the global home water filtration market is projected to grow at a compound annual growth rate (CAGR) of 10.5%

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  • Dealer financing 101: How to become an Aqua dealer

    For over 35 years, Aqua has provided financing solutions through a national network of 5,000 dealers, contractors, and retailers. This year, we introduced Aqua+, our new brand that showcases our elevated dealer experience with a simpler application, instant credit decisions, and faster financing. Here’s how it works:

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  • How a water treatment system can increase a home’s value

    August is Water Quality Month, a reminder of why a reliable water treatment system is a great investment for homeowners. It not only provides access to clean, safe water, it can also positively impact property value.

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  • Approved financing can be based on more than credit score

    There are four factors beyond credit score that may help customers get their financing approved.

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  • Top 5 water treatment industry trends for 2024

    Understanding the key factors expected to drive growth in the water treatment industry in 2024 can help dealers grow their business.

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  • How educating customers can also boost business

    A safe, reliable water treatment system is an important investment. So, it’s essential to educate customers so they can make the right decision for their needs. But taking the time to properly explain your recommendation does more than that. “It can help build trust in your brand,” says Ron Pertl,

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