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March is National Credit Awareness Month: How dealers can help customers prepare for financing
Therese Beck 02 Mar, 2026As an Aqua+ dealer, you do not need to be a credit expert to add value. You simply need to know how to point customers in the right direction. Sharing simple, actionable credit tips can help customers feel more confident, better prepared, and more likely to qualify for financing options
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Aqua Finance Enhances Project Completion Verification Using Truepic Technology
Therese Beck 17 Feb, 2026WAUSAU, WI and SAN DIEGO, CA — February 17, 2026 — Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, announced today that it has implemented Truepic’s Vision platform to enhance the verification of completed projects across its financing programs. Truepic is the leader in image and data
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Give your customers something they’ll love: Simpler, faster, better financing
Therese Beck 13 Feb, 2026Today’s homeowners want financing that feels straightforward, transparent, and manageable. Complicated applications, unclear terms, or limited payment options can quickly turn interest into uncertainty. On the other hand, simpler, faster, better financing helps customers feel supported from the start. For dealers, offering a better financing experience is one of the
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Why winter is the right time for dealers to offer financing on home water filter systems
Therese Beck 26 Jan, 2026Winter often brings increased attention to water quality concerns, from sediment and mineral buildup to changes in taste and odor. As homeowners spend more time indoors, awareness of water issues rises. For dealers, this creates a timely opportunity to present whole-home water filter systems as a proactive solution.1 However, upfront
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2026 trends expected to increase demand for customer financing
Therese Beck 14 Jan, 2026Customer financing remains a powerful tool for businesses to grow sales, increase average transaction value, and meet evolving consumer expectations. In 2026, several economic, technological, and consumer behavior trends are contributing to increased demand for accessible and flexible payment solutions, such as Aqua+. Businesses that adapt to these developments by
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Help your customers wrap up year-end purchases with the power of Aqua+
Therese Beck 03 Dec, 2025As the calendar year winds down, many customers are eager to finish that final home-improvement project, upgrade their water system, or make that big seasonal recreation purchase before the new year. But even motivated customers can face financial hesitation – that’s where Aqua+ comes in. How Aqua+ helps make year-end
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Making clean, safe water more accessible for homeowners with Aqua+
Therese Beck 18 Nov, 2025According to recent market research, the U.S. residential water-treatment systems market is projected to grow strongly through the end of the decade.1 For a water-treatment dealer, that’s great news: demand is rising. But there’s a catch. Many customers hesitate when confronted with a large upfront cost. That’s where Aqua+ makes
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What to watch as the Fed prepares to meet
Aqua Finance 09 Sep, 2025The Federal Reserve (the Fed) regularly announces interest rate changes and other measures to manage economic conditions. Here are three areas to look for when the Fed speaks – and how to be proactive with customers.
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Microplastics and market momentum: why the future of home water filtration is now
Therese Beck 23 Jul, 2025As concerns about water quality continue to rise, homeowners are looking to dealers for solutions they can trust…and the market is responding. According to a recent report from Grand View Research1, the global home water filtration market is projected to grow at a compound annual growth rate (CAGR) of 10.5%
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Dealer financing 101: How to become an Aqua dealer
Aqua Finance 09 Sep, 2024For over 35 years, Aqua has provided financing solutions through a national network of 5,000 dealers, contractors, and retailers. This year, we introduced Aqua+, our new brand that showcases our elevated dealer experience with a simpler application, instant credit decisions, and faster financing. Here’s how it works:
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