• Financing you can count on. Even on April Fools’ Day.

    Efficient financing tools help keep deals moving and customers engaged, and Aqua+ was built to support that process with a simpler, faster, better financing experience. A simpler experience for dealers With Aqua+, the application submission process is designed to be intuitive and efficient, helping dealers: Submit applications with fewer steps.

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  • March is National Credit Awareness Month: How dealers can help customers prepare for financing

    As an Aqua+ dealer, you do not need to be a credit expert to add value. You simply need to know how to point customers in the right direction. Sharing simple, actionable credit tips can help customers feel more confident, better prepared, and more likely to qualify for financing options

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  • Aqua Finance Enhances Project Completion Verification Using Truepic Technology

    WAUSAU, WI and SAN DIEGO, CA — February 17, 2026 — Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, announced today that it has implemented Truepic’s Vision platform to enhance the verification of completed projects across its financing programs. Truepic is the leader in image and data

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  • Give your customers something they’ll love: Simpler, faster, better financing

    Today’s homeowners want financing that feels straightforward, transparent, and manageable. Complicated applications, unclear terms, or limited payment options can quickly turn interest into uncertainty. On the other hand, simpler, faster, better financing helps customers feel supported from the start. For dealers, offering a better financing experience is one of the

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  • 2026 trends expected to increase demand for customer financing

    Customer financing remains a powerful tool for businesses to grow sales, increase average transaction value, and meet evolving consumer expectations. In 2026, several economic, technological, and consumer behavior trends are contributing to increased demand for accessible and flexible payment solutions, such as Aqua+. Businesses that adapt to these developments by

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  • Winter thrills ahead: Boost your powersports sales with Aqua+

    Why winter is the perfect time to sell snowmobiles and other powersports Peak season excitement For snowmobile enthusiasts, winter is the main event. Customers are dreaming of carving fresh powder, exploring backcountry trails, and enjoying crisp mornings on their sleds. That sense of urgency and passion makes them more ready

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  • Help your customers wrap up year-end purchases with the power of Aqua+

    As the calendar year winds down, many customers are eager to finish that final home-improvement project, upgrade their water system, or make that big seasonal recreation purchase before the new year. But even motivated customers can face financial hesitation – that’s where Aqua+ comes in. How Aqua+ helps make year-end

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  • What to watch as the Fed prepares to meet

    The Federal Reserve (the Fed) regularly announces interest rate changes and other measures to manage economic conditions. Here are three areas to look for when the Fed speaks – and how to be proactive with customers.

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  • Supporting the new wave of boat buyers with Aqua+

    The boating market is evolving faster than ever and so are today’s buyers. Recent insights from the 2025 American Boating Congress reveal a major shift: women now influence up to 85% of all consumer spending, and Gen Z is quickly becoming a powerful buying force.1 These emerging buyers value experiences

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  • Aqua Finance and Wells Fargo Inventory Finance Announce Retail Financing Program

    SAN FRANCISCO – August 18, 2025 – Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, and Wells Fargo Commercial Distribution Finance, LLC (“Inventory Finance”) today announced a new retail financing program, provided by Aqua, for a variety of recreational products including boats, RVs, and powersports, in collaboration

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