• Combating seasonal slowdowns: How Aqua+ can support year-round business

    That doesn’t necessarily mean demand disappears. Remodeling continues to represent a significant part of the residential construction market. According to the National Association of Home Builders (NAHB), the Remodeling Market Index remained in positive territory in the second quarter of 2026, with a reading of 61.¹ At the same time,

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  • Fall home design trends home improvement dealers should have on their radar

    As the seasons begin to change, so do the ways homeowners think about their homes. This fall, home design trends are moving towards spaces that feel warmer, more personal and built around the way people actually live. For home improvement dealers, keeping up with these preferences can help spark project

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  • Freedom to grow your pool business this Independence Day

    For pool dealers, Independence Day can represent more than just a holiday. It is a reminder of the freedom and flexibility that financing can provide when customers are ready to invest in their homes and lifestyles. This summer, Aqua+ can help pool dealers give customers the freedom to move forward

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  • Bring 2026 bathroom renovation trends within reach with Aqua+

    Bathroom renovations continue to be a popular investment for homeowners in 2026, driven by a desire for more comfort, convenience, and modern design. From spa-inspired features to smart technology and sustainable upgrades, today’s bathroom renovation trends are shaping how homeowners plan and prioritize their home improvement projects.¹² For home improvement

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  • Financing you can count on. Even on April Fools’ Day.

    Efficient financing tools help keep deals moving and customers engaged, and Aqua+ was built to support that process with a simpler, faster, better financing experience. A simpler experience for dealers With Aqua+, the application submission process is designed to be intuitive and efficient, helping dealers: Submit applications with fewer steps.

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  • Spring into simpler, faster, better financing with Aqua+

    With Aqua+, you can offer home improvement financing that is simpler, faster, and better for both you and your customers. Simpler applications Spend less time on paperwork and more time closing deals. Aqua+ prefills essential customer information, reducing the amount of data entry required. Pre-approvals and soft credit inquiries (turning

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  • March is National Credit Awareness Month: How dealers can help customers prepare for financing

    As an Aqua+ dealer, you do not need to be a credit expert to add value. You simply need to know how to point customers in the right direction. Sharing simple, actionable credit tips can help customers feel more confident, better prepared, and more likely to qualify for financing options

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  • Turn winter into hot tub sales season with Aqua+

    As temperatures drop, customer interest in hot tubs rises. Buyers love the idea of relaxing in warm water during colder months, but the upfront cost can still cause hesitation. That is where Aqua+ makes the difference. With Aqua+, you can offer your customers a simpler, faster, better way to finance

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  • Aqua Finance Enhances Project Completion Verification Using Truepic Technology

    WAUSAU, WI and SAN DIEGO, CA — February 17, 2026 — Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, announced today that it has implemented Truepic’s Vision platform to enhance the verification of completed projects across its financing programs. Truepic is the leader in image and data

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  • Give your customers something they’ll love: Simpler, faster, better financing

    Today’s homeowners want financing that feels straightforward, transparent, and manageable. Complicated applications, unclear terms, or limited payment options can quickly turn interest into uncertainty. On the other hand, simpler, faster, better financing helps customers feel supported from the start. For dealers, offering a better financing experience is one of the

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