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News & Insights

We bring you news and insights on the latest industry trends and information to help you grow your business, benefit from new opportunities, and build strong connections with your clients.

Beautiful young woman talking to male handyman while standing at the kitchen at home
October 6, 2026

Combating seasonal slowdowns: How Aqua+ can support year-round business

That doesn’t necessarily mean demand disappears. Remodeling continues to represent a significant part of the residential construction market. According to the National Association of Home Builders (NAHB), the Remodeling Market Index remained in positive territory in the second quarter of 2026, with a reading of 61.¹ At the same time,

Read more
Blueprint, boxes and interior design with couple in new home together for diy project or renovation. Floor plan, smile and talking with homeowner people in apartment for development or improvement.
September 22, 2026

Fall home design trends home improvement dealers should have on their radar

As the seasons begin to change, so do the ways homeowners think about their homes. This fall, home design trends are moving towards spaces that feel warmer, more personal and built around the way people actually live. For home improvement dealers, keeping up with these preferences can help spark project

Read more
Close up of UTV off-road creation vehicles parked on a meadow by a mountain lake with snow peaks. Expedition, extreme adventure travel and overlanding concept.
September 17, 2026

The fall recreation opportunity: Why the selling season doesn’t end with summer

With the fall selling season quickly approaching, it may be tempting to think of summer as the peak of the recreation calendar and fall as the beginning of the slowdown. But for dealers, changing seasons don’t necessarily mean changing demand. They can mean changing reasons to get outdoors, travel, ride

Read more
Close up image of a row of motorcyle seats.
September 8, 2026

Aqua Finance’s Shari Feinen joins Powersports Finance Summit 2026

Powersports Finance News is pleased to announce that Shari Feinen, regional sales manager for power sales at Aqua Finance, will join a session on rising costs and supply dynamics during Powersports Finance Summit 2026, taking place Sept. 16-17 at the Renaissance Atlanta Midtown Hotel. Feinen will join the session titled “Navigating rising costs,

Read more
Autumn RV Camping. Modern Camper Van During Late Sunny Fall Afternoon. Scenic RV Park.
August 24, 2026

Five RV upgrades worth financing before fall adventures

As summer winds down, many RV owners are already looking ahead to their next adventure. While school may be back in session, RV travel doesn’t stop when the temperatures begin to cool. In fact, fall is one of the most popular seasons for camping thanks to cooler weather, vibrant foliage,

Read more
Aerial bird's eye view photo taken by drone of boat cruising in Caribbean tropical beach with turquoise - sapphire waters
July 17, 2026

Help more customers get on the water this summer with Aqua+

Financing is an essential step in the buying journey, helping customers manage the cost of boat ownership while making their purchase more affordable. Rather than viewing financing as the final step in the sales process, successful dealers introduce it early, helping customers understand their options before price becomes an obstacle.¹

Read more
Stunning photo of Summer pool party with patriotic red white and blue inflatable rings and festive bunting decorations
June 29, 2026

Freedom to grow your pool business this Independence Day

For pool dealers, Independence Day can represent more than just a holiday. It is a reminder of the freedom and flexibility that financing can provide when customers are ready to invest in their homes and lifestyles. This summer, Aqua+ can help pool dealers give customers the freedom to move forward

Read more
Hands, glass and water by faucet in kitchen for hydration, thirst or wellness in morning at apartment. Person, container and pouring liquid by sink with tap for drink, detox and gut health in house.
June 11, 2026

Help more homeowners invest in better water this summer with Aqua+

As temperatures rise and homeowners focus on seasonal upgrades, demand for cleaner, healthier water often becomes a priority. Whether customers are looking to improve the taste of their drinking water, address water quality concerns, or invest in a whole-home filtration system, upfront costs can sometimes delay their decision to purchase.

Read more
UTV Driving Away on Dirt Trail with American Flags and Flying Dust
May 21, 2026

Memorial Day is almost here: Is your powersports dealership ready for the seasonal sales surge?

Historically, late spring and early summer bring a major increase in consumer interest across motorcycles, ATVs, UTVs, and other recreational vehicles as customers prepare for warmer weather, long weekends, and outdoor adventures. Industry reporting continues to show that spring and early summer are among the strongest periods for powersports demand.

Read more
Beautiful young woman talking to male handyman while standing at the kitchen at home
Oct, 2026

Combating seasonal slowdowns: How Aqua+ can support year-round business

That doesn’t necessarily mean demand disappears. Remodeling continues to represent a significant part of the residential construction market. According to the National Association of Home Builders (NAHB), the Remodeling Market Index remained in positive territory in the second quarter of 2026, with a reading of 61.¹ At the same time,

Read more
Blueprint, boxes and interior design with couple in new home together for diy project or renovation. Floor plan, smile and talking with homeowner people in apartment for development or improvement.
Sep, 2026

Fall home design trends home improvement dealers should have on their radar

As the seasons begin to change, so do the ways homeowners think about their homes. This fall, home design trends are moving towards spaces that feel warmer, more personal and built around the way people actually live. For home improvement dealers, keeping up with these preferences can help spark project

Read more
Stunning photo of Summer pool party with patriotic red white and blue inflatable rings and festive bunting decorations
Jun, 2026

Freedom to grow your pool business this Independence Day

For pool dealers, Independence Day can represent more than just a holiday. It is a reminder of the freedom and flexibility that financing can provide when customers are ready to invest in their homes and lifestyles. This summer, Aqua+ can help pool dealers give customers the freedom to move forward

Read more
Custom Master Bathroom Design Drawing Gradating to Finished Photograph.
May, 2026

Bring 2026 bathroom renovation trends within reach with Aqua+

Bathroom renovations continue to be a popular investment for homeowners in 2026, driven by a desire for more comfort, convenience, and modern design. From spa-inspired features to smart technology and sustainable upgrades, today’s bathroom renovation trends are shaping how homeowners plan and prioritize their home improvement projects.¹² For home improvement

Read more
Tablet, laptop and business men planning in conference room meeting, teamwork and discussion of corporate data. Professional people or partner talking, review or report analysis on digital technology.
Apr, 2026

Financing you can count on. Even on April Fools’ Day.

Efficient financing tools help keep deals moving and customers engaged, and Aqua+ was built to support that process with a simpler, faster, better financing experience. A simpler experience for dealers With Aqua+, the application submission process is designed to be intuitive and efficient, helping dealers: Submit applications with fewer steps.

Read more
Hands in gloves carefully lay paving stones for a new garden patio. Home improvement and landscaping project on a sunny spring day.
Mar, 2026

Spring into simpler, faster, better financing with Aqua+

With Aqua+, you can offer home improvement financing that is simpler, faster, and better for both you and your customers. Simpler applications Spend less time on paperwork and more time closing deals. Aqua+ prefills essential customer information, reducing the amount of data entry required. Pre-approvals and soft credit inquiries (turning

Read more
Close up of UTV off-road creation vehicles parked on a meadow by a mountain lake with snow peaks. Expedition, extreme adventure travel and overlanding concept.
Sep, 2026

The fall recreation opportunity: Why the selling season doesn’t end with summer

With the fall selling season quickly approaching, it may be tempting to think of summer as the peak of the recreation calendar and fall as the beginning of the slowdown. But for dealers, changing seasons don’t necessarily mean changing demand. They can mean changing reasons to get outdoors, travel, ride

Read more
Close up image of a row of motorcyle seats.
Sep, 2026

Aqua Finance’s Shari Feinen joins Powersports Finance Summit 2026

Powersports Finance News is pleased to announce that Shari Feinen, regional sales manager for power sales at Aqua Finance, will join a session on rising costs and supply dynamics during Powersports Finance Summit 2026, taking place Sept. 16-17 at the Renaissance Atlanta Midtown Hotel. Feinen will join the session titled “Navigating rising costs,

Read more
Autumn RV Camping. Modern Camper Van During Late Sunny Fall Afternoon. Scenic RV Park.
Aug, 2026

Five RV upgrades worth financing before fall adventures

As summer winds down, many RV owners are already looking ahead to their next adventure. While school may be back in session, RV travel doesn’t stop when the temperatures begin to cool. In fact, fall is one of the most popular seasons for camping thanks to cooler weather, vibrant foliage,

Read more
Aerial bird's eye view photo taken by drone of boat cruising in Caribbean tropical beach with turquoise - sapphire waters
Jul, 2026

Help more customers get on the water this summer with Aqua+

Financing is an essential step in the buying journey, helping customers manage the cost of boat ownership while making their purchase more affordable. Rather than viewing financing as the final step in the sales process, successful dealers introduce it early, helping customers understand their options before price becomes an obstacle.¹

Read more
UTV Driving Away on Dirt Trail with American Flags and Flying Dust
May, 2026

Memorial Day is almost here: Is your powersports dealership ready for the seasonal sales surge?

Historically, late spring and early summer bring a major increase in consumer interest across motorcycles, ATVs, UTVs, and other recreational vehicles as customers prepare for warmer weather, long weekends, and outdoor adventures. Industry reporting continues to show that spring and early summer are among the strongest periods for powersports demand.

Read more
Quality time together. Pleasant young family enjoying a motorboat ride down the river and contemplating the views from the bow
Apr, 2026

April 2026 industry outlook: Marine and RV financing trends for dealers

Although the market has normalized after the rapid growth experienced during the pandemic years, demand for recreational lifestyles remains strong. Industry forecasts suggest steady momentum in 2026 as consumer interest in travel and outdoor experiences continues.² In this environment, financing remains a critical tool that helps customers move from interest

Read more
Beautiful young woman talking to male handyman while standing at the kitchen at home
Oct, 2026

Combating seasonal slowdowns: How Aqua+ can support year-round business

That doesn’t necessarily mean demand disappears. Remodeling continues to represent a significant part of the residential construction market. According to the National Association of Home Builders (NAHB), the Remodeling Market Index remained in positive territory in the second quarter of 2026, with a reading of 61.¹ At the same time,

Read more
Hands, glass and water by faucet in kitchen for hydration, thirst or wellness in morning at apartment. Person, container and pouring liquid by sink with tap for drink, detox and gut health in house.
Jun, 2026

Help more homeowners invest in better water this summer with Aqua+

As temperatures rise and homeowners focus on seasonal upgrades, demand for cleaner, healthier water often becomes a priority. Whether customers are looking to improve the taste of their drinking water, address water quality concerns, or invest in a whole-home filtration system, upfront costs can sometimes delay their decision to purchase.

Read more
Tablet, laptop and business men planning in conference room meeting, teamwork and discussion of corporate data. Professional people or partner talking, review or report analysis on digital technology.
Apr, 2026

Financing you can count on. Even on April Fools’ Day.

Efficient financing tools help keep deals moving and customers engaged, and Aqua+ was built to support that process with a simpler, faster, better financing experience. A simpler experience for dealers With Aqua+, the application submission process is designed to be intuitive and efficient, helping dealers: Submit applications with fewer steps.

Read more
A couple sits at their kitchen table surrounded by papers and a laptop reviewing their finances.
Mar, 2026

March is National Credit Awareness Month: How dealers can help customers prepare for financing

As an Aqua+ dealer, you do not need to be a credit expert to add value. You simply need to know how to point customers in the right direction. Sharing simple, actionable credit tips can help customers feel more confident, better prepared, and more likely to qualify for financing options

Read more
Image announcing a press release regarding Aqua Finance and Truepic, dated February 17, 2026
Feb, 2026

Aqua Finance Enhances Project Completion Verification Using Truepic Technology

WAUSAU, WI and SAN DIEGO, CA — February 17, 2026 — Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, announced today that it has implemented Truepic’s Vision platform to enhance the verification of completed projects across its financing programs. Truepic is the leader in image and data

Read more
couple at home is making heart sign with hands, smiling and looking at camera.
Feb, 2026

Give your customers something they’ll love: Simpler, faster, better financing

Today’s homeowners want financing that feels straightforward, transparent, and manageable. Complicated applications, unclear terms, or limited payment options can quickly turn interest into uncertainty. On the other hand, simpler, faster, better financing helps customers feel supported from the start. For dealers, offering a better financing experience is one of the

Read more
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Aqua Finance, Inc.’s NMLS identifier is #1082164 which may be verified at NMLS Consumer Access.

Aqua Finance, Inc.’s California Debt Collection License is #11319-99

Michigan Aqua Finance, Inc.’s NMLS identifier is #1082164 which may be verified at NMLS Consumer Access.

For residents of New York City, New York:

Aqua Finance, Inc. provides servicing options that allow for verbal communication in Spanish. Aqua Finance, Inc. provides servicing and collection letters in Spanish. A translation of commonly used terms is available on the NYC Department of Consumer and Worker Protection website at nyc.gov/dca.

For Residents of New Mexico:

Click here to access the New Mexico Informational Brochure for Consumers including important information about terms and definitions in credit transactions as required by New Mexico law.

Click here for general information regarding loans and fees for consumers in New Mexico.

NEW MEXICO ONLY: TO REPORT A PROBLEM OR COMPLAINT WITH THIS LENDER, YOU MAY WRITE OR CALL:

VP, Customer Experience

One Corporate Drive Suite 100

Wausau, WI 54401

1.800.234.3663

[email protected]

New Mexico Only: This lender is licensed and regulated by the New Mexico Regulation and Licensing Department, Financial Institutions Division, P.O. Box 25101, 2550 Cerrillos Road, Santa Fe, New Mexico 87504.

To report any unresolved problems or complaints, contact the Division by telephone number (505) 476-4885 or visit the website: https://www.rld.nm.gov/financial-institutions/

For Vermont loans:

For any Vermont loans not originated by Aqua Finance, Inc.: THIS IS A LOAN SOLICITATION ONLY. AQUA FINANCE, INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.

© 2026 Aqua Finance, Inc. All rights reserved.

To review Aqua’s licenses click here

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