Put Aqua+ to work for your business this Labor Day
Labor Day celebrates the hard work that keeps our communities moving forward and as a home improvement professional, you know that work never stops. The challenge? Making sure your customers can move forward with their projects without delays, budget concerns, or cutting corners. That’s where Aqua+ comes in. We give
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Supporting the new wave of boat buyers with Aqua+
The boating market is evolving faster than ever and so are today’s buyers. Recent insights from the 2025 American Boating Congress reveal a major shift: women now influence up to 85% of all consumer spending, and Gen Z is quickly becoming a powerful buying force.1 These emerging buyers value experiences
Read more
Aqua Finance and Wells Fargo Inventory Finance Announce Retail Financing Program
SAN FRANCISCO – August 18, 2025 – Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, and Wells Fargo Commercial Distribution Finance, LLC (“Inventory Finance”) today announced a new retail financing program, provided by Aqua, for a variety of recreational products including boats, RVs, and powersports, in collaboration
Read more
Microplastics and market momentum: why the future of home water filtration is now
As concerns about water quality continue to rise, homeowners are looking to dealers for solutions they can trust…and the market is responding. According to a recent report from Grand View Research1, the global home water filtration market is projected to grow at a compound annual growth rate (CAGR) of 10.5%
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Red, white & approved: Help your customers celebrate financial freedom with Aqua+
Declare independence from financing hassles Across the country, Americans are celebrating freedom. With Aqua+, your business can too. Empower your customers and ignite your sales with a financing platform built for independence. More approvals. More sales. More freedom. This 4th of July, let freedom ring and let the approvals roll
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Celebrate National Great Outdoors Month: 2025 RV Trends Fueling Adventure
According to RV Atlas, the 2025 travel season is all about quality over quantity. Instead of quick weekend getaways, more travelers are planning extended road trips, spending full weeks in national parks or even taking off for month-long, cross-country excursions. It’s a new era of outdoor travel focused on comfort,
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Rollick and Aqua Finance Announce Collaboration to Enhance Digital Retailing in Outdoor Recreation Industry
Austin, TX and Wausau, WI – May 28, 2025 – Rollick, the leading provider of digital retail solutions for the outdoor recreation industry, and Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, today announced a collaboration designed to streamline the buying experience for RV, powersports and boat
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Get your customers adventure-ready with Aqua+
Kick off the summer season strong From Memorial Day through Labor Day, consumers are in “yes” mode – actively seeking purchases that elevate their summer lifestyle. However, large upfront costs can be a significant barrier preventing them from getting what they need for their seasonal adventures. That’s where offering financing
Read more
Boost Sales This Tax Season with Simpler, Faster, and Better Financing
The Opportunity: Tax Refunds Fueling Home Improvements Each year, many homeowners receive tax refunds that can be used to improve their homes. However, these refunds don’t always cover the full cost of major upgrades. Projects like windows, doors, siding, roofing, remodels, patios, landscaping, or garages often exceed the amount a
Read more Put Aqua+ to work for your business this Labor Day
Labor Day celebrates the hard work that keeps our communities moving forward and as a home improvement professional, you know that work never stops. The challenge? Making sure your customers can move forward with their projects without delays, budget concerns, or cutting corners. That’s where Aqua+ comes in. We give
Read more Red, white & approved: Help your customers celebrate financial freedom with Aqua+
Declare independence from financing hassles Across the country, Americans are celebrating freedom. With Aqua+, your business can too. Empower your customers and ignite your sales with a financing platform built for independence. More approvals. More sales. More freedom. This 4th of July, let freedom ring and let the approvals roll
Read more Celebrate National Great Outdoors Month: 2025 RV Trends Fueling Adventure
According to RV Atlas, the 2025 travel season is all about quality over quantity. Instead of quick weekend getaways, more travelers are planning extended road trips, spending full weeks in national parks or even taking off for month-long, cross-country excursions. It’s a new era of outdoor travel focused on comfort,
Read more Get your customers adventure-ready with Aqua+
Kick off the summer season strong From Memorial Day through Labor Day, consumers are in “yes” mode – actively seeking purchases that elevate their summer lifestyle. However, large upfront costs can be a significant barrier preventing them from getting what they need for their seasonal adventures. That’s where offering financing
Read more Boost Sales This Tax Season with Simpler, Faster, and Better Financing
The Opportunity: Tax Refunds Fueling Home Improvements Each year, many homeowners receive tax refunds that can be used to improve their homes. However, these refunds don’t always cover the full cost of major upgrades. Projects like windows, doors, siding, roofing, remodels, patios, landscaping, or garages often exceed the amount a
Read more
March is National Credit Education Month – Here’s Why It Matters for Your Business
Credit plays a big role in helping customers say “yes” to their dreams—whether it’s purchasing a recreational boat/vehicle, installing a new water treatment system, or the ultimate backyard upgrade. That’s why March, National Credit Education Month, is a great time to refresh your understanding of credit and how it can
Read more Supporting the new wave of boat buyers with Aqua+
The boating market is evolving faster than ever and so are today’s buyers. Recent insights from the 2025 American Boating Congress reveal a major shift: women now influence up to 85% of all consumer spending, and Gen Z is quickly becoming a powerful buying force.1 These emerging buyers value experiences
Read more Aqua Finance and Wells Fargo Inventory Finance Announce Retail Financing Program
SAN FRANCISCO – August 18, 2025 – Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, and Wells Fargo Commercial Distribution Finance, LLC (“Inventory Finance”) today announced a new retail financing program, provided by Aqua, for a variety of recreational products including boats, RVs, and powersports, in collaboration
Read more Rollick and Aqua Finance Announce Collaboration to Enhance Digital Retailing in Outdoor Recreation Industry
Austin, TX and Wausau, WI – May 28, 2025 – Rollick, the leading provider of digital retail solutions for the outdoor recreation industry, and Aqua Finance, Inc. (“Aqua”), a leading provider of consumer financing solutions, today announced a collaboration designed to streamline the buying experience for RV, powersports and boat
Read more Get your customers adventure-ready with Aqua+
Kick off the summer season strong From Memorial Day through Labor Day, consumers are in “yes” mode – actively seeking purchases that elevate their summer lifestyle. However, large upfront costs can be a significant barrier preventing them from getting what they need for their seasonal adventures. That’s where offering financing
Read more
Spring Adventures Await: Boost Your Recreational Sales with Aqua+
As the days get longer and temperatures rise, customers are eager to head outdoors—and many are looking to invest in recreational products like boats, RVs, ATVs, and more. But large purchases can come with hesitation. That’s where offering financing helps—making it easier for customers to say yes while driving more
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Why all financing isn’t the same
With today’s rising prices, offering your customers financing can make the difference between closing a sale or not. But not all financing is the same. With Aqua+, we go the extra mile to provide the best-in-class full-spectrum financing solutions that can help you reach more customers. Here’s how Aqua+ can
Read more Microplastics and market momentum: why the future of home water filtration is now
As concerns about water quality continue to rise, homeowners are looking to dealers for solutions they can trust…and the market is responding. According to a recent report from Grand View Research1, the global home water filtration market is projected to grow at a compound annual growth rate (CAGR) of 10.5%
Read more
Dealer financing 101: How to become an Aqua dealer
For over 35 years, Aqua has provided financing solutions through a national network of 5,000 dealers, contractors, and retailers. This year, we introduced Aqua+, our new brand that showcases our elevated dealer experience with a simpler application, instant credit decisions, and faster financing. Here’s how it works:
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