Navigating the boat market can be overwhelming for some customers. By providing efficient, customized financing options, you can help the process go smoothly and allow your customers to buy the boat of their dreams. Here are five dealer benefits of offering financing:
1. Exceeds customer expectations
Tailored financing that meets your customers’ needs demonstrates a commitment to their satisfaction. It’s important to remember that the financing experience is about more than just closing the sale – it’s about delivering a lifestyle of fun and enjoyment for customers.1
2. Saves time and resources
Leveraging digital tools and efficient processes saves you valuable time and resources. Options like providing online applications or facilitating direct customer consultations allow for more tailored financing solutions. You spend less time on administrative tasks and more time meeting the diverse needs of your customers with efficient, personalized service.
3. Builds loyalty through customer education
Financing enables you to empower your customers with information about financing options and additional products during the sales process. By educating them on additional resources such as service contracts, you can enhance their satisfaction in your dealership and build a long-term, trusted relationship with your customers.
4. Enhances your online reputation
Integrating financing into your dealership’s offerings can enhance your online reputation by fostering trust, accurate quotes, and time-saving pre-qualification for customers. This not only helps to cultivate loyalty but can elevate your brand image, setting you apart from competitors in the market. Positive reviews and word-of-mouth recommendations from satisfied customers can further strengthen your dealership’s online reputation.
5. Improves the customer experience
Simplifying the financing process is important for supporting today’s customers who seek efficiency and convenience when financing their boat purchases. Dealers can improve the customer experience by offering straightforward communication channels and user-friendly digital tools.
“Every minute that a customer spends waiting at your dealership decreases their overall satisfaction.” 3
– Marine Retailers Association of the Americas
The bottom line
By facilitating access to a customer’s dream in a timely manner within their budgetary constraints, you elevate their experience and can foster long-term loyalty and positive word-of-mouth.4 With competitive customer financing options, dealerships can streamline the buying and financing process, reduce customer hassle, boost satisfaction, and save time and money.5
Ready to elevate your dealership's success? Discover how Aqua’s competitive customer financing solutions can empower more customers to set sail toward their dreams. Contact us today at:
888-366-8406, option 5, ext. 6015
[email protected]
