Millennials view the world differently than their parents and grandparents do.
They are generally skeptical, questioning every sales pitch.
And they are informed, researching every major purchase they make online before setting foot in a store.
This makes it difficult to gain their trust and close a sale. To do this, salespeople may have to change their strategy a little bit.
Showing millennials the quality of your work and the value of your products is an effective way to demonstrate to them your business is trustworthy.
Offering financing on their home remodel project is another way to show you care about the customer. They will see that you care about them and their financial health, not just making a sale.