Every summer, the National Roofing Contractors Association recognizes the first full week in June as National Roofing Week. This year, it takes place from June 3 through June 9.
The roof may be one of the most underappreciated features of a home. Your roof protects you against wind and rain, and keeps your home strong, dry and warm. But it's also easy to let your roof fall into disrepair.
Your roof is a very out-of-reach and difficult-to-see feature. When damage does occur, homeowners may not realize it's there.
More than 20 percent of homeowners underestimate their roof ages by 15 or more years, according to a Claims Journal article from BuildFax, a U.S. construction data company. This statistic is troubling, not only because it shows the misinformation many people have about their own home health, but also because the average lifespan of an asphalt roof is 20 years, according to U.S. & World News Report.
How old are your customers' roofs? They may be older than they realize. Homeowners should be able to find information about roof age when they purchase a home, but a professional inspection could give them a better idea of its condition.
Demand for residential roofing in the U.S. is expected to increase 4 percent annually between 2016 and 2020, according to a market report from Freedonia. The majority of this growth will come from reroofing.
A survey from Roofing Contractor came to a similar conclusion. Industry experts told the magazine that they anticipate growing sales from 2017 will continue into 2018. A growing economy may be the impetus that drives roofing momentum forward, though storms and weather events also fueled homeowners' investments in their roofs.
Coatings in particular are increasing in popularity. Though they only account for about 2 percent of overall roof-related sales, purchases have increased 65 percent between 2016 and 2017. More commonly found on the commercial side of the roofing business, coatings can protect roofs from damage and help them last longer.
Roof coatings can be budget-friendly, but it's important to research type and brand before applying it. Not all coatings can be applied to any roof material; consumers and contractors alike should double-check the roof material manufacturer's guidelines regarding coating types.
When homeowners invest in their roofs, they're often making a smart decision to keep their homes remain strong and healthy for a longer time. However, roof repairs and replacements can be expensive.
Offering financing programs to your customers can help them make roof updates without straying from their budgets. To learn more about how to offer financing plans your customers will value, reach out to Aqua Finance.