As a contractor, it may be tempting to advertise yourself as a jack-of-all trades who can tackle any project presented to you. When you can handle any type of job, you'll always have business, you might argue.
However, there are a number of advantages associated with specializing. When you're the expert on a particular aspect of construction, customers will value your opinion more. You might have to turn away certain jobs, but you'll also be able to focus on the types jobs you do best.
Health-related home improvements may be one area of specialization remodelers might consider. More than 60 percent of full-service remodelers said they completed aging-in-place work, according to the 2018 Remodeling 550 report. Additionally, close to 15 percent said they did indoor air quality improvements. Both of these were higher compared to the 2017 Remodeling 550 report, indicating increased interest among homeowners.
To narrow your company's focus, Construction Business Owner recommends understanding the average lead time for the products you'll likely be ordering as well as the right permitting and inspection regulations associated with the types of renovations you'll be making. For health-related home improvements, this might include:
The more experience you get within your specialty, the better you'll be able to anticipate obstacles and to make a realistic timeline. Additionally, when you begin to order similar products from the same vendor, you may be able to develop a business relationship that can help you in the long run.
When you specialize your business, it's important to let your current and prospective clients know. Advertise yourself as an expert in health-related home improvements.
Additionally, provide relevant information to your clients about the renovation. For example, many health-related home improvements are tax deductible, according to Nolo, an online legal advice resource. Provide your clients with information about how the deduction works. Or, if a client wants to install a special type of filtration system to improve the indoor air quality to reduce asthma symptoms, provide some advice on additional home improvements that can help control respiratory issues, such as replacing carpet with hardwood or linoleum flooring.
Aging-in-place is a popular type of home improvement among older homeowners. Many homeowners wish to stay in their homes as they age, but things like stairs, dark hallways and slippery bathroom floors become safety risks.
For this population, it's common to need to add in wheelchair ramps, grab bars in the bathrooms and extra lighting throughout the home. If halls and doorways are narrow, the client may ask for them to be wider. Some additional modifications might include adding light switches so they don't have to walk across a dark room, lowering countertops so they're easier to reach or installing lifts to the porch or staircase.
For someone with arthritis or heart disease, swimming may be a helpful exercise to alleviate symptoms and stay in good health. Sometimes, doctors may even prescribe a certain amount of time per week to be dedicated to swimming. In these cases, a swimming pool built specifically for exercise can be considered a health-related home improvement that is tax deductible, according to Nolo.
Whether you choose to specialize or not, making a financing program available to your customers can help them invest in their home improvement. Aqua Finance can help you offer financing plans that your customers will value. Reach out to learn how.