With any major technological advancement, adoption will come in stages. Initially, there will be the fearless consumers, eager to be the very first to jump on the bandwagon.
As more people warm up to the product, and as the technology works out the inevitable initial kinks, a larger portion of consumers will bring the new tech into their lives.
Finally, over time, adoption will hit a peak and begin to slow, as most consumers have made up their minds; either they already have it, or they don't want it.
Smart home technology followed this trajectory to a T.
"When the Nest hit the scene in 2010, it appealed to many."
Throughout the '80s and '90s, visions of smart houses - then commonly referred to as "cybertecture" - attracted many and was often depicted in pop culture, such as in Marty McFly's kitchen in "Back to the Future II," Mashable pointed out. So, when the Nest - a programmable thermostat that connects to one's smartphone via WiFi - hit the scene in 2010, it appealed to many. However, few made the first move to adopt it.
That first wave of smart home devices was a slow one. However, according to research from IHS Markit, that could change soon. As more people warm up to the Internet of Things and begin to understand the benefits of connected devices, they will, in theory, begin to adopt these items more readily.
Business Insider notes that the industry is struggling to move from the "early adopter" phase to the "mass market" phase. For this transition to happen, it's critical that consumers see the benefits of these technologies.
This is where dealers come in. By understanding the objections your customers might have, or where their knowledge gaps regarding smart home technologies lie, you can better explain the positives of bringing smart devices into their houses, Remodeler pointed out.
One important aspect your customers should know is the improvements to home security smart home devices have allowed. Motion detectors, cameras and even connected intercom systems that let homeowners speak to any intruders through an app - even when they're not home - can all increase the security of a home.
The ability to turn lights on and off from a phone can help with this as well. It's long been known that burglars are likely to pass over a home if they think there's a chance someone's home; this has led many to installing timers on their lights to deter thieves when they're away from home. Your customers can take control of this function from their mobile device.
If your customers are more likely to worry about their energy use, smart home technology can help there, too. The Nest Learning Thermostat has been known to cut heating and cooling costs by about 10 to 12 percent, according to Nest.
Other technologies can contribute to these energy saving efforts as well. For example, Remodeling pointed out that cool roofs, those made with reflective pigments, don't absorb the heat from the sun as much as more traditional roofing materials do. This can further help reduce cooling costs, particularly in sunny climates or during the summer months.
Being able to speak to your customers' unique concerns can help them get onboard with the smart home trend. Make these changes even more appealing by offering them a financing plan they'll think is equally smart. Find out how by reaching out to Aqua Finance.