Hosting seminars is a great way to bring traffic into your business. Your dedicated customers will be happy to stop by to learn something new and an informative event can bring in some new faces, too. Mark's Marine, a dealership in North Idaho, explained to BoatingIndustry magazine that since beginning its fishing seminar series a few years ago, many of its customers and their friends have enjoyed learning about new fishing tricks.
You can begin drawing in past and prospective customers by hosting your own seminars that highlight your business's products and services, too. While you won't be directly selling anything to them at the event, this is a smart tactic to boost business. Here are a few tips to putting together a helpful seminar that'll wow your audience and potentially bring in a few sales, too:
Though your seminar isn't a sales event, Inc. explained that it's still pertinent to have a business objective, such as boosting sales for your lure selection or boat covers. Tailor the topic to this theme and place a catalog or some product samples at the sign-in table. This may inspire attendees to make a purchase at the event, or it might just plant a seed in their mind to come back to your store at a later date - either way, it's a good thing for your business.
You'll want an engaging speaker to share his or her knowledge with your crowd. You or one of your employees who excels at public speaking could do this, or you could reach out to other experts in your community. Mark's Marine found that people in the fishing community love to share what they know with others, which has made finding qualified speakers easy for the dealership.
"I think, particularly with fishermen, within certain bounds they're eager to share their knowledge and help people catch more fish," Aaron Thykeson, parts and accessories manager at Mark's Marine, explained to BoatingIndustry. "They might not say where their personal fishing holes are, but at least technique wise they're willing to convey that information."
Reach out to the people who manage the local marina, bait shop or sailing club - these professionals have a host of information they'd likely be happy to share. Plus, it could benefit their business in the long run.
Once you have a topic, speaker and location secured - which could be at your own dealership, a local park or a community center - you'll need to let people know about your seminar. Use social media to reach out to your followers. Arrange advertisements or announcements in your local news sources to promote the event. Once your seminars catch on, you may not need to focus on spreading the word; Thykeson said Mark's Marine stopped advertising them because word of mouth was enough to bring in 150-plus attendees.
When you host informative events, be sure to share information about your financing plans. Your customers will be happy to learn about how they can make a boat purchase more affordable. To learn how you can offer financing at your boat dealership, reach out to Aqua Finance.