Using an RV to explore the majesty and tranquility of outdoor winter wonderlands can be an incredible experience. Unfortunately, most customers associate RVs with summer road trips, ensuring that sales will drop off during the cold weather months.
While it can prove challenging, wintertime RVing can also be a deeply rewarding endeavor, and getting that message out to customers is a great way to goose sales during a downturn. Here are some of the ways you can convert some of those doubting Thomases who are skeptical about the joys of snowy RV trips.
Offering a limited-time deal on winterizations is a great way to attract customers with a seasonal promotion. The key is scheduling the special for a window of time during the winter when sales are down and your service department is less busy than usual. Alternatively, you could also potentially generate speedier responses by only making the offer available to the first set number of people who put down a deposit on a new RV.
There are a lot of tips and tricks for RVers looking to keep themselves and their vehicle warm when camping in low temperatures. Customers likely aren't aware of all of them, which is why it's a great idea to schedule training classes during the winter so that RVers can learn how to rough it in the cold.
Turn casual day trippers into hardcore road warriors by educating them on the process of skirting, which involves installing an exterior, vinyl skirt around the base of an RV. You can also discuss various ways to enhance the insulation of RV windows, from foam insulation boards to heavy-weight thermal curtains, as well as the many methods for avoiding burst pipes, from antifreeze to draining the tank and using bottled water during cold weather camping trips.
Nothing motivates people like a good deal. Let customers know that, because RV sales traditionally lag during the winter, they can select from a larger inventory and score better discounts by shopping for a new RV during the season.
If customers see that they can land a good deal on an RV, have it winterized for little to no money and learn about the best strategies for cold weather RVing, they may throw caution to the wind - or snow, rather - and take an active interest in wintertime camping.