There's no right time to buy a boat - just the right time for your customer. Boat purchases aren't necessarily tied to seasonality, but rather a person's circumstances. As such, boat dealers may see interested buyers any time of the year.
When prospective buyers come to your dealership this fall and winter, be sure you're prepared to help them handle some of the challenges that come with end-of-year boat purchases. Here are a few smart starting points:
Boating means different things to many people. A day on the boat may mean relaxing on a pontoon, fishing from a kayak or sailing a Catamaran - but each of these activities may be described simply as "boating." New boat buyers may not have considered the many types of boats available or know how each model can be used.
Boat dealers should get to know their customers and their boating goals. Ask questions about what they plan to do on their new craft and where they plan to take it. Get specific - you may know that fishing on the Atlantic is different than fishing in a small, freshwater inland lake, but does your customer? When you get to know your customers and their boating plans, you can make better recommendations.
Once your customers drive away with their boats in tow, where do they go? Whether it's a local marina, a shed in their backyard or a storage facility, it's important that the new boat owner knows where to keep his or her vessel.
As a dealer, you likely know plenty about nearby marinas and boat storage facilities. Share this information with your customer, as well as important tips for keeping the boat well maintained while in storage.
Some dealers offer to cover the cost of seasonal storage for customers who make end-of-year boat purchases, Boats.com pointed out. The fall or winter months may be the most opportune time for them to make a large purchase, but it's not always easy to deal with a new boat during the months of the year when the boat can't access the water, as is the case in many Midwestern markets. Extending an offer to pay for winter storage can build trust between your business and the customer, and might even help persuade a hesitant buyer to make the purchase.
No matter the time of year, some customers may be wary about the price of a new boat. Though it will benefit them for years to come, the upfront cost can be a challenging hurdle to cross. Help your customers out by offering financing programs.
Aqua Finance's unique approval process gives opportunities to more customers than the average financier, and can make daily cash deposits right into your business's account. Additionally, Aqua will handle the complicated aspects of financing, like compliance, billing and collections, so you can focus on your core business. To learn more about becoming an Aqua Finance partner, reach out today.