As winter grows near, many homeowners will begin pondering how prepared they are for the upcoming months. Heading into coldest part of the year can be challenging for someone who isn't quite sure whether his or her home is ready to stand up to snow, ice and wind.
In the months ahead, many of your consumers may be wondering whether their insulation is up to par. This is one of the most essential features of a home during a harsh winter. Be sure you and the rest of your sales team are prepared for their insulation questions this year.
To understand how much insulation a home needs, it's important to understand R-value. This is a measure of thermal resistance, or how well the insulation will fight against heat flow. The higher the R-value, the better insulated a building is.
The ideal R-value largely depends on the environment a home is in. The U.S. is an expansive country that falls into a wide range of climate zones. A homeowner who lives in Hawaii won't have the same insulation needs as someone who lives in Alaska. It would be a good idea for everyone in your business to understand the ideal R-value for a home in your specific location.
"Understanding the ideal R-value for a home in your specific location is important."
According to Department of Energy, there are eight climate zones throughout the country, each with its own insulation needs:
Each of these values will work in most cases, though home construction differences can alter requirements as well. For instance, if a home is electrically heated as opposed to with gas, the insulation sheathing may need to have a higher R-value.
Most types of insulation are designed to last eight decades or more, according to Improvement Center. If your customers live in older homes, they may want to get an energy inspection to see if their insulation is working at its best.
However, age is only one part of the equation. Just because a home has insulation that's only 50 years old doesn't mean it can't be improved upon. Some common signs that a home could benefit from an insulation upgrade include:
Attic cleaning company Clean Crawls explained in an article on Proud Green Home that animal infestations likely point to signs that there are weak spots in your insulation. Furthermore, if animals can get in, they may decide to build themselves a home. This means food, feces and baby animals could all be inside the walls. If this is the case, it might be best to replace the damaged insulation.
If other factors have caused damage to insulation, such as water, replacement could be vital. Wet insulation is the ideal breeding ground for mold and mildew, and if this is allowed to get out of hand, it can cause a serious health concern. Additionally, wet insulation loses its R-value quickly. If a customer's home recently had water damage, it's important that they know their insulation may be at risk.
The cost of insulation varies widely from home to home. It all depends on the type of insulation the customer chooses and how much of their home they're insulating at one time. The typical homeowner spends between $800 and $2,000 on insulation, according to Home Advisor.
These numbers may give some homeowners pause. This is normal, as many people outside of the construction industry don't deal with insulation purchases often. However, it's important that the price doesn't cause homeowners to shy away from such an important feature, especially before winter.
One way you can alleviate the sticker shock is by offering financing options. These will allow your customers to pay for their insulation upgrade through a series of payments spread out over time. This gives them the ability to keep some of their savings liquid while also making their home safer and more comfortable for their family. Reach out to Aqua Finance to see how you can make these programs available to your customers this season.